DEFINE MEDIA

DEFINE MEDIA operates a hybrid adtech and managed media model. It aggregates access to premium publisher inventory, applies contextual and dynamic creative optimisation technology and sells campaign execution to advertisers and agencies. Value is created by improving relevance and campaign performance in editorial environments without relying on personal data, while revenue is captured through media spend flowing across its platforms and through associated creative services.

DEFINE MEDIA is a German advertising technology company focused on native, contextual and display advertising across premium publisher websites. Its core platform, CONATIVE, uses proprietary machine learning to analyse editorial content, match ads to context without cookies and automate campaign and creative optimisation. The company also offers high-impact branded formats through define_stage and provides managed creative production for advertorial and native campaigns.

The business serves advertisers, brand marketers and media agencies that want to run campaigns in premium editorial environments. DEFINE MEDIA makes money primarily from managed media campaigns and platform-enabled placements sold against publisher inventory, using pricing models such as CPC, CPE and likely CPM, with additional revenue from creative production services. Its role in the value chain combines ad technology, campaign execution and monetisation of third-party premium media supply.