Countly
Privacy-first product analytics with self-hosted and cloud deployment.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Countly Ltd
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- countly.com
What Countly does
Countly operates a B2B software model centred on digital analytics infrastructure and customer engagement tooling. It creates value by helping organisations capture first-party behavioural data from apps, websites, desktop software and connected devices, analyse that data in real time, and activate user engagement from the same platform. Its commercial structure spans free/open-source entry, managed subscription software and higher-value enterprise deployments with support, onboarding and governance controls.
Category differentiation
Countly is a B2B product analytics and engagement software vendor, not a consumer analytics app and not a full-service marketing agency. It competes with product analytics platforms rather than ad networks or data brokers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Countly Ltd is a private UK software company that sells first-party product analytics and customer engagement software to businesses. Its platform collects behavioural data across mobile, web, desktop and connected devices through SDKs and APIs, then provides analytics, reporting, segmentation and engagement tools such as push notifications, surveys, feature flags and A/B testing. The company’s core positioning is privacy-first analytics with strong customer control over infrastructure and data ownership. The business model combines open-source product-led entry with paid subscriptions and enterprise contracts. Countly Lite serves individual developers and small teams, Countly Flex provides managed private-cloud deployment with usage-based pricing, and Countly Enterprise targets larger and regulated organisations with self-hosted or controlled deployments sold through annual contracts and support packages. Its direct customers are product teams, engineers, data teams and digital product owners in SMEs and enterprises that need analytics without surrendering data control to a third-party SaaS vendor.
Business model & monetisation
Countly monetises through a tiered B2B software model. Countly Lite functions as a free or low-cost entry product for developers and small teams. Countly Flex is sold as a managed private-cloud subscription using usage-based pricing rather than seat-based pricing, with optional add-ons and trial-led conversion. Countly Enterprise is sold through custom annual contracts that bundle software access, self-hosted or controlled deployment, onboarding and customer success support. Revenue is therefore driven primarily by software subscriptions, usage-based charging and enterprise service-linked licensing.
- Managed private-cloud subscriptions
- Software Subscription
- Enterprise self-hosted contracts with support and onboarding
- Service Fee
- Usage-based platform charges
- Pay-per-Use
- Lite edition entry product
- One-time Sale
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Countly
What is Countly?
Countly is a first-party product analytics and customer engagement platform for businesses, available through self-hosted, private-cloud and cloud deployment models.
Who uses Countly?
Product managers, engineers, data teams, SMEs, enterprises and regulated organisations use Countly to measure product usage and engage users while retaining data control.
How does Countly make money?
Countly makes money from managed subscriptions, usage-based pricing and enterprise contracts for self-hosted or controlled deployments with support and onboarding.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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