MarTech Vendor · vs · MarTech Vendor · B2B SaaS Provider

COMA

Countly vs Matomo

Structured technology and market comparison · 2026

Direct Feature Comparison

Countly · vs · Matomo
Market Cluster / Sector
CountlyMarTech Vendor
MatomoMarTech Vendor · B2B SaaS Provider
Platform Focus
Countly

Privacy-first product analytics with self-hosted and cloud deployment.

Matomo

Privacy-focused web and app analytics software for organisations.

Company Size
Countly50–200 employees
Matomo<10 employees
Headquarters
CountlyGB
MatomoNZ
Year Founded
Countly2013
Matomo2007

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Comparison Analysis

What is the main difference between Countly and Matomo?

When comparing Countly and Matomo, both platforms operate within the Measurement & Analytics Platform, In-App, and MarTech Vendor ecosystem. Countly is positioned as Privacy-first product analytics with self-hosted and cloud deployment, whereas Matomo focuses on Privacy-focused web and app analytics software for organisations. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Countly and Matomo?

When evaluating Countly and Matomo, enterprise buyers also consider other platforms in Measurement & Analytics Platform, In-App, and MarTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Countly and Matomo compare?

Countly is headquartered in GB (founded in 2013) with 50–200 employees. Matomo is based in NZ (founded in 2007) with <10 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Countly and Matomo share across the market ecosystem.