Plausible
Privacy-first web analytics SaaS for websites, agencies and enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Plausible Analytics
- Entity type
- COMPANY
- Founded
- 2018
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- plausible.io
What Plausible does
Plausible operates a B2B SaaS model centred on web analytics. It creates value by offering a simpler and more privacy-conscious alternative to legacy analytics tools, combining hosted subscriptions with an open-source, self-hosting option that broadens adoption and trust. Revenue is generated from recurring software fees, with higher-value plans for agencies needing white-label capabilities and enterprises requiring advanced access control, exports and support.
Category differentiation
This company is a B2B web analytics software provider, not a consumer app or adtech media-buying platform. It is best understood as a privacy-first analytics alternative to tools such as Google Analytics, Matomo and Fathom.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Plausible is a private, self-funded software company that provides privacy-first web analytics. Its core product is a lightweight analytics platform for website operators that delivers traffic reporting, attribution, conversion tracking and dashboards without relying on cookies or personal data collection. The company also offers white-label analytics for agencies and customised enterprise plans with SSO, higher API limits and raw data exports. The business makes money through paid subscriptions rather than advertising or data monetisation. Its paying customers are businesses and professionals such as website owners, publishers, SaaS companies, startups, agencies and larger organisations that need compliant, simpler alternatives to traditional web analytics tools.
Company news briefing
Briefing updated:
Plausible reinforces its standing as a benchmark for privacy-first analytics, with recent updates introducing side-by-side funnel performance comparisons across time periods and total revenue tracking for revenue goals. The platform continues to be highlighted for its clear dashboard design and utility in full-funnel conversion tracking, while maintaining strong adoption for self-hosted deployments.
Business model & monetisation
The company monetises through recurring subscription fees for its hosted analytics platform, with pricing tiered mainly by monthly page views and usage volume. It supplements this with higher-priced white-label subscriptions for agencies and resellers, plus custom enterprise contracts for larger customers needing SSO, raw data exports, extended retention, higher API limits and support. It explicitly does not monetise via advertising or data resale.
- Hosted analytics subscriptions
- Software Subscription
- Enterprise contracts
- Software Subscription
- White-label agency plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Wirecookies: GDPR Cookie Consent for Laravel
Consent Management Platform (Privacy) · Recorded impact score: 1/5
Wirecookies is an open-source Laravel package that provides a cookie consent banner, preferences modal, and a simple consent gate via a localStorage object and a DOM event. The package stores user choices in a 'cookie-preferences' localStorage key (categories such as essential, analytics, marketing, functional), and dispatches a bubbling 'wirecookies-saved' event with the preferences as its detail. Wirecookies has no proprietary JS of its own and relies on the companion wiremodal package for modal behavior. Categories and policy URL are configurable via published config/wirecookies.php, and the package is installable via Composer.
- Wirecookies is a Laravel package installable via Composer: composer require edulazaro/wirecookies.
- Wirecookies stores consent as a plain object in localStorage under the key 'cookie-preferences', e.g. { "essential": true, "analytics": false, "marketing": false, "functional": false }.
Guide: Deploy Plausible Analytics Self‑Hosted
Measurement & Analytics Platform · Recorded impact score: 2/5
A technical how-to from Vultr explains how to deploy Plausible Analytics Community Edition as a self‑hosted, privacy-first web analytics solution. The guide walks through cloning the Community Edition repository, generating secrets, configuring environment variables, exposing the app via a Docker Compose override, running containers (app, Postgres, ClickHouse), fronting the service with Nginx, obtaining a Let's Encrypt certificate with certbot, and creating an admin account to add and verify a tracked site. It also points to enabling the Plausible Stats API and adding additional sites or reporting integrations after deployment.
- Plausible Analytics is described as an open-source, self-hosted web analytics tool that tracks traffic without cookies or personal data collection.
- The article provides step-by-step instructions to deploy Plausible Community Edition using Docker Compose and to confirm app, Postgres, and ClickHouse containers are running.
Explore company relationships
Questions about Plausible
What is Plausible?
Plausible is a privacy-first web analytics platform that helps organisations measure website traffic, conversions and attribution without relying on cookies or personal data collection.
Who uses Plausible?
Its users include website owners, publishers, SaaS companies, startups, agencies, freelancers, resellers and enterprises that need simple, compliant website analytics.
How does Plausible make money?
It makes money from recurring software subscriptions, including self-serve plans, white-label agency plans and custom enterprise contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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