Competera

Competera operates a multi-product B2B model centred on enterprise pricing optimisation. It sells subscription software for pricing automation, monetises proprietary competitive pricing data through usage-based delivery, and adds consultancy and implementation support to improve adoption and outcomes. Value is created by helping retailers automate manual pricing work, respond faster to market changes, and improve revenue and margin decisions across large catalogues.

Competera is a B2B software company that provides retail pricing technology, competitive pricing data, and related advisory services. Its core product is an enterprise pricing platform that uses machine learning, elasticity modelling, internal sales signals, and competitor data to automate repricing, simulate pricing scenarios, and support portfolio-level pricing decisions for retailers.

The company makes money through recurring software subscriptions for its pricing platform, usage-based fees for competitive data delivery, and professional services tied to implementation and pricing strategy. Its paying customers are enterprise retailers and their pricing, merchandising, e-commerce, and commercial strategy teams, particularly those managing large assortments and seeking tighter control over revenue and margin performance.