Commanders Act
Cookieless customer data and media optimisation software for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FJORD TECHNOLOGIES SAS
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- France
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- commandersact.com
What Commanders Act does
The company operates a B2B SaaS model built around marketing data infrastructure and campaign analytics. It creates value by helping enterprises collect first-party data, manage consent-aware identity and audience workflows, and improve media performance through attribution, reporting and optimisation. Revenue is driven by licensing proprietary software modules that sit in customers’ data and activation stack, creating embedded operational usage and cross-sell opportunities across tracking, CDP and analytics functions.
Category differentiation
This company is not a standalone media agency or a consumer brand. It is a B2B software vendor focused on first-party data infrastructure, consent-aware activation and campaign analytics under the Commanders Act brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fjord Technologies SAS, trading as Commanders Act, is a private French software company that provides privacy-led marketing and advertising infrastructure to enterprise marketing, CRM, analytics and data teams. Its core products cover server-side tracking, first-party data collection, consent-aware customer data management, identity resolution, audience activation and cross-channel campaign measurement. Following the October 2023 acquisition of Adloop, the company expanded its product stack into media optimisation and attribution analytics. The company generates revenue from recurring enterprise SaaS subscriptions sold through a sales-led model. Its customers are businesses that need to collect, unify, govern and activate first-party data across web, app, email, social, search and retail media environments while reducing dependence on browser-side tracking and third-party cookies. The business is positioned at the intersection of AdTech and MarTech, with a clear focus on European privacy compliance and cookieless data workflows.
Company news briefing
Briefing updated:
Commanders Act has announced that its Consent Management Platform (CMP) has achieved full accessibility certification, ensuring 100% compliance with RGAA, RAWeb, and WCAG 2.2 standards. Additionally, the company has highlighted unified customer identity as an underutilised growth lever for brands. These developments emphasise the provider's dual focus on digital accessibility compliance and advanced customer data integration.
Business model & monetisation
Commanders Act monetises through recurring enterprise SaaS subscriptions across server-side tracking, real-time CDP and Adloop media optimisation products. Commercial access is sales-led, with product demonstrations and enterprise contracting rather than transparent self-serve pricing. The primary pricing logic is software subscription licensing, with value tied to data collection, profile unification, activation and campaign analytics workflows.
- Server-side tracking platform
- Software Subscription
- Real-time CDP
- Software Subscription
- Media optimisation and attribution analytics
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Commanders Act
IAB vendor record: 416
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Commanders Act and First-id join forces to help brands take back control of their marketing identity
Recorded impact score: 3.5/5
Through the native integration of First-id within its platform, Commanders Act now enables brands to orchestrate their entire identification strategy — from consent…
Our CMP is Now Certified Accessible: 100% Compliance with RGAA, RAWeb, and WCAG 2.2
Recorded impact score: 3.5/5
Commanders Act announces the accessibility certification of its CMP (consent management banner), in accordance with Article 47…
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Questions about Commanders Act
What is Commanders Act?
Commanders Act is the trading name of Fjord Technologies SAS, a French B2B software company providing cookieless first-party data, CDP and media optimisation platforms.
Who uses Commanders Act?
Enterprise marketing, CRM, analytics, customer experience, data and technical implementation teams use the platform, alongside advertisers, agencies and performance marketers using Adloop analytics.
How does Commanders Act make money?
It makes money through recurring enterprise SaaS subscriptions for server-side tracking, real-time customer data management and campaign measurement and optimisation software.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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