Cluep
AI-driven programmatic targeting platform for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 215 Spadina Ave Unit 120 Toronto, ON M5T 2C7, CA
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- cluep.com
What Cluep does
Cluep creates value by combining proprietary audience qualification models with programmatic ad delivery across external publisher inventory. It ingests public social, visual, audio, professional and location signals, turns them into targetable audience segments, and then uses a DSP-style buying layer to execute campaigns for advertisers and agencies. Its commercial role sits between media buyers and inventory supply, adding value through better audience selection and campaign performance rather than by owning media.
Category differentiation
Cluep is an adtech platform for programmatic audience targeting, not a general-purpose AI model provider or a social media platform. It should also be distinguished from standard DSPs by its emphasis on emotion, visual, professional and location-derived audience qualification.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cluep is a Canadian advertising technology company operating a programmatic media buying platform built around AI-driven audience qualification. Its core product, Soma, and related modules analyse public text, image, audio, professional and location signals to help brands and agencies target audiences based on sentiment, intent, lifestyle, work attributes and real-world behaviour rather than relying only on standard demographic segments. The platform activates campaigns across open web and in-app inventory and supports display, native and video formats. The company makes money by managing or enabling programmatic campaigns for advertisers and agencies, most likely taking a margin or platform fee against media spend and potentially charging premium rates for advanced audience intelligence. Financial evidence shows Cluep was acquired by Impact Group for $40 million and later retained as a Cluep business unit by CI Capital, so the brand appears operational but not clearly independent.
Business model & monetisation
Cluep monetises primarily through programmatic advertising spend tied to campaigns run on or through its platform. The most likely model is a percentage take-rate or media margin on advertiser spend, with possible campaign-based fees, minimum spend commitments and premium pricing for advanced audience intelligence modules such as sentiment, visual, professional and location-based qualification.
- Programmatic media buying spend
- Percentage take-rate or margin on campaign spend
- Premium audience intelligence modules
- Higher platform fees or campaign uplifts for advanced targeting
- Managed campaign execution
- Service fee attached to planning, activation or optimisation
- Software access
- Platform subscription or seat-based SaaS
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Cluep Inc.
IAB vendor record: 973
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 4, 7, 9
- Declared feature IDs
- 3
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Cluep
What is Cluep?
Cluep is a Canadian advertising technology company that uses AI-driven audience qualification and programmatic buying to help brands and agencies target digital audiences across web and in-app inventory.
Who uses Cluep?
Its users are mainly brand advertisers, media agencies, media planners and B2B marketers that want more precise audience targeting for digital campaigns.
How does Cluep make money?
Cluep primarily appears to earn revenue from media spend executed through its platform, likely through a take-rate or margin, with possible additional fees for advanced targeting and managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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