Clicktivated
Clicktivated is a interactive video platform for shoppable, measurable media campaigns.
Analyst Perspective
Clicktivated is a privately held adtech company that turns existing video assets into interactive and shoppable ad experiences. Its platform adds clickable overlays to video, identifies products within content, captures item-level first-party intent signals from viewer interactions, and distributes campaigns across programmatic and publisher environments. The company serves business customers including advertisers, agencies, publishers, tourism boards, and brand marketers. The business combines proprietary software with managed campaign execution. Clicktivated generates revenue from platform-based deployments and from service-led paid media activation, including campaign setup, tagging, distribution, and optimisation. Its value proposition is that brands can use current video libraries to create measurable performance media without rebuilding creative assets or implementing complex integrations.
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Key insights about Clicktivated
Category Differentiation
Clicktivated is not a standalone DSP or SSP and is not a generic video production studio. It is an interactive video adtech platform with managed activation services, closer to shoppable video and creative performance tooling than to standard media buying software alone.
Clicktivated: About
Clicktivated operates a hybrid adtech model. It provides proprietary software that converts standard video into interactive, clickable media and captures engagement data that can be used for optimisation. Alongside the software layer, it offers a managed paid media service that activates and optimises campaigns across programmatic and premium publisher environments. Value is created by increasing the performance utility of existing video assets and linking viewer interaction to intent and conversion outcomes.
How Clicktivated Works & Monetises
Business model analysis and core revenue streams
Clicktivated uses a hybrid monetisation model combining software revenue and services revenue. The platform side is best characterised as enterprise SaaS or licensing for interactive video activation and analytics. The services side is a managed media offering that likely charges setup fees, campaign management fees, and ongoing optimisation fees tied to campaign scope and media activity. Commercial value appears to be anchored to engagement, intent signal generation, and performance improvement rather than simple seat-based pricing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Clicktivated: Frequently Asked Questions
What is Clicktivated?
Clicktivated is an adtech company that turns existing video into interactive and shoppable media, capturing engagement and intent signals for performance optimisation.
Who uses Clicktivated?
Its direct customers are advertisers, agencies, publishers, brand marketers, programmatic teams, and organisations such as tourism boards that want measurable interactive video campaigns.
How does Clicktivated make money?
It makes money through a mix of platform licensing and managed campaign services, including activation, tagging, deployment, and optimisation.
Company Facts
- Founded
- 2013
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- clicktivated.com