Clicktivated

Clicktivated operates a hybrid adtech model. It provides proprietary software that converts standard video into interactive, clickable media and captures engagement data that can be used for optimisation. Alongside the software layer, it offers a managed paid media service that activates and optimises campaigns across programmatic and premium publisher environments. Value is created by increasing the performance utility of existing video assets and linking viewer interaction to intent and conversion outcomes.

Clicktivated is a privately held adtech company that turns existing video assets into interactive and shoppable ad experiences. Its platform adds clickable overlays to video, identifies products within content, captures item-level first-party intent signals from viewer interactions, and distributes campaigns across programmatic and publisher environments. The company serves business customers including advertisers, agencies, publishers, tourism boards, and brand marketers.

The business combines proprietary software with managed campaign execution. Clicktivated generates revenue from platform-based deployments and from service-led paid media activation, including campaign setup, tagging, distribution, and optimisation. Its value proposition is that brands can use current video libraries to create measurable performance media without rebuilding creative assets or implementing complex integrations.