Clicktivated
Interactive video platform for shoppable, measurable media campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Clicktivated Video, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- clicktivated.com
What Clicktivated does
Clicktivated operates a hybrid adtech model. It provides proprietary software that converts standard video into interactive, clickable media and captures engagement data that can be used for optimisation. Alongside the software layer, it offers a managed paid media service that activates and optimises campaigns across programmatic and premium publisher environments. Value is created by increasing the performance utility of existing video assets and linking viewer interaction to intent and conversion outcomes.
Category differentiation
Clicktivated is not a standalone DSP or SSP and is not a generic video production studio. It is an interactive video adtech platform with managed activation services, closer to shoppable video and creative performance tooling than to standard media buying software alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clicktivated is a privately held adtech company that turns existing video assets into interactive and shoppable ad experiences. Its platform adds clickable overlays to video, identifies products within content, captures item-level first-party intent signals from viewer interactions, and distributes campaigns across programmatic and publisher environments. The company serves business customers including advertisers, agencies, publishers, tourism boards, and brand marketers. The business combines proprietary software with managed campaign execution. Clicktivated generates revenue from platform-based deployments and from service-led paid media activation, including campaign setup, tagging, distribution, and optimisation. Its value proposition is that brands can use current video libraries to create measurable performance media without rebuilding creative assets or implementing complex integrations.
Business model & monetisation
Clicktivated uses a hybrid monetisation model combining software revenue and services revenue. The platform side is best characterised as enterprise SaaS or licensing for interactive video activation and analytics. The services side is a managed media offering that likely charges setup fees, campaign management fees, and ongoing optimisation fees tied to campaign scope and media activity. Commercial value is anchored to engagement, intent signal generation, and performance improvement rather than simple seat-based pricing.
- Interactive video platform licensing
- SaaS / software subscription or enterprise licensing
- Managed paid media activation
- Service fee / retainer
- Campaign setup and tagging
- Implementation or project fees
- Optimisation and reporting services
- Ongoing managed service fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Clicktivated
What is Clicktivated?
Clicktivated is an adtech company that turns existing video into interactive and shoppable media, capturing engagement and intent signals for performance optimisation.
Who uses Clicktivated?
Its direct customers are advertisers, agencies, publishers, brand marketers, programmatic teams, and organisations such as tourism boards that want measurable interactive video campaigns.
How does Clicktivated make money?
It makes money through a mix of platform licensing and managed campaign services, including activation, tagging, deployment, and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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