ClickTech

ClickTech is a UK-based private software company that builds and operates a portfolio of digital advertising and marketing tools for businesses. Its products include Adzooma for paid media optimisation and monitoring, ClickAds.ai for programmatic display and CTV buying, GreyMetrics for multi-source marketing reporting, and EDEE.ai for budget pacing and spend control. The company primarily serves small and medium-sized businesses, agencies, freelancers and in-house marketing teams that need simpler and lower-cost alternatives to more complex enterprise platforms. The business makes money through software subscriptions, freemium-to-paid conversion, and adtech economics tied to programmatic media access via ClickAds.ai. Its value proposition is to lower operational complexity in digital marketing by combining campaign optimisation, reporting, budget governance and media buying into a more accessible stack for resource-constrained advertisers and agencies.