ClickTech
SMB-focused adtech and martech software portfolio.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ClickTech Solutions Ltd
- Entity type
- COMPANY
- Headquarters
- Leytonstone House, 3 Hanbury Drive, Leytonstone, London, United Kingdom, E11 1GA
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- clicktech.com
What ClickTech does
ClickTech operates a multi-product B2B software model centred on digital advertising execution, optimisation and measurement. It creates value by offering interoperable tools that help customers manage paid media more efficiently across major ad platforms, while also broadening customer wallet share through adjacent products for reporting, budget control and programmatic buying. The model blends recurring software revenue with platform-based media buying economics where applicable.
Category differentiation
This is a UK advertising software company, not a general IT services firm or a click-fraud tool. It should be distinguished from standalone ad products, because it operates a broader portfolio spanning optimisation, reporting, budget control and media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ClickTech is a UK-based private software company that builds and operates a portfolio of digital advertising and marketing tools for businesses. Its products include Adzooma for paid media optimisation and monitoring, ClickAds.ai for programmatic display and CTV buying, GreyMetrics for multi-source marketing reporting, and EDEE.ai for budget pacing and spend control. The company primarily serves small and medium-sized businesses, agencies, freelancers and in-house marketing teams that need simpler and lower-cost alternatives to more complex enterprise platforms. The business makes money through software subscriptions, freemium-to-paid conversion, and adtech economics tied to programmatic media access via ClickAds.ai. Its value proposition is to lower operational complexity in digital marketing by combining campaign optimisation, reporting, budget governance and media buying into a more accessible stack for resource-constrained advertisers and agencies.
Business model & monetisation
The company uses a mixed monetisation model. Adzooma uses freemium acquisition with paid upgrades for more advanced usage. GreyMetrics and EDEE.ai fit recurring SaaS subscription pricing, likely tiered by usage, integrations or account complexity. ClickAds.ai combines software access with programmatic media buying economics, likely including subscription fees and margin or take-rate on aggregated media demand. The partner programme supports indirect monetisation through referrals, ecosystem expansion and customer retention incentives.
- Adzooma subscriptions and upgrades
- Freemium conversion to SaaS subscription
- ClickAds.ai media buying revenue
- Subscription plus media margin or take-rate
- GreyMetrics subscriptions
- Software Subscription
- EDEE.ai subscriptions
- Software Subscription
- Partner programme related fees and referrals
- Service fee / ecosystem incentives
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- Adzooma
PPC management SaaS for advertisers and agencies.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ClickTech
What is ClickTech?
ClickTech is a private UK software company that provides advertising and marketing tools for campaign optimisation, reporting, budget control and programmatic media buying.
Who uses ClickTech?
Its users are mainly SMB advertisers, agencies, freelancers and in-house marketing teams managing paid media and reporting workflows.
How does ClickTech make money?
It earns revenue from software subscriptions, freemium upgrades, and media-buying economics linked to its programmatic advertising platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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