ClickTech

ClickTech operates a multi-product B2B software model centred on digital advertising execution, optimisation and measurement. It creates value by offering interoperable tools that help customers manage paid media more efficiently across major ad platforms, while also broadening customer wallet share through adjacent products for reporting, budget control and programmatic buying. The model blends recurring software revenue with platform-based media buying economics where applicable.

ClickTech is a UK-based private software company that builds and operates a portfolio of digital advertising and marketing tools for businesses. Its products include Adzooma for paid media optimisation and monitoring, ClickAds.ai for programmatic display and CTV buying, GreyMetrics for multi-source marketing reporting, and EDEE.ai for budget pacing and spend control. The company primarily serves small and medium-sized businesses, agencies, freelancers and in-house marketing teams that need simpler and lower-cost alternatives to more complex enterprise platforms.

The business makes money through software subscriptions, freemium-to-paid conversion, and adtech economics tied to programmatic media access via ClickAds.ai. Its value proposition is to lower operational complexity in digital marketing by combining campaign optimisation, reporting, budget governance and media buying into a more accessible stack for resource-constrained advertisers and agencies.