Cookieless Contextual Ad Targeting · AdTech Vendor · Publisher & Media Owner
Citiservi Media
Spanish adtech and local media platform for data-driven advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Citiservi Europe S.L.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Plaza de las Cortes, 4, 28014 Madrid, Spain
- Company size
- 50–200
- Market cluster / sector
- Cookieless Contextual Ad Targeting
- Market role
- AdTech Vendor · Publisher & Media Owner
- Official website
- citiservimedia.com
What Citiservi Media does
The business combines three layers. First, it provides proprietary adtech and data infrastructure, including a DMP/CDP, clean room, contextual targeting, ad server and retail media tools. Secondly, it sells managed activation services such as trading desk execution and local marketing for advertisers and SMEs. Thirdly, it owns and monetises local publisher inventory through a network of local sites and B2B media properties. Value is created by linking owned audiences and media supply with targeting, activation and analytics tools inside one commercial stack.
Category differentiation
This is a Spanish adtech and local media business, not a general consumer app or a pure creative agency. It should also be distinguished from standalone CDP vendors because it combines data products with owned media, ad serving and managed programmatic services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Citiservi Media is a Spanish adtech and digital media business operating under the legal entity Citiservi Europe S.L. It combines proprietary customer data and clean room tools, contextual targeting, ad serving, retail media capabilities and managed programmatic services with an owned network of local media properties. Its products are built primarily for publishers, advertisers, agencies, retailers, SMEs and local businesses seeking audience targeting, campaign execution and inventory monetisation in Spain. The company makes money through a hybrid model: software and data access tied to its DMP/CDP, audience products and adtech stack; managed-service fees and media spend margins through its trading desk and local advertising services; and advertising revenue from its owned local publisher network. Its positioning is centred on local Spanish audience intelligence, Spanish-language contextual analysis and a vertically integrated stack spanning data, activation and media supply.
Business model & monetisation
Citiservi Media uses a hybrid monetisation model. Software and platform revenue comes from SaaS-style access or usage-based pricing for its DMP/CDP, clean room, contextual targeting and ad server. Data revenue comes from licensing, audience access fees and CPM-linked activation of anonymous and partner datasets in programmatic campaigns. Services revenue comes from trading desk and local marketing retainers, project fees or media spend margins. Media revenue comes from direct sales and programmatic monetisation across its owned local sites and publisher inventory.
- Data platform and DMP/CDP access
- Software Subscription
- Audience data licensing and activation
- Percentage Take-Rate
- Trading desk and local marketing services
- Service Fee
- Owned media advertising inventory
- Ad-Supported
- Ad server and platform usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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CITISERVI EUROPE, S.L.
IAB vendor record: 1080
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Competitors & alternatives
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Unified marketing data, planning and activation software for businesses.
Mobile-first audience data platform focused on Hispanic advertising markets.
Privacy-safe audience and contextual targeting for programmatic advertising.
Independent programmatic platform for media buying, monetisation and data activation.
Slovenian adtech vendor for programmatic buying, ad serving and data.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Citiservi Media
What is Citiservi Media?
Citiservi Media is a Spanish advertising technology and local media company that offers data platforms, contextual targeting, ad serving, programmatic services and owned digital media inventory.
Who uses Citiservi Media?
Its paying customers are publishers, advertisers, agencies, retailers, brands, SMEs, local businesses, data teams and ad operations teams.
How does Citiservi Media make money?
It earns revenue from software and data access, managed campaign services, media spend margins and advertising sold across its owned local media properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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