Publisher Inventory Monetisation & Yield · AdTech Vendor
Bridgent
Unified open-web DSP and SSP with transparent transaction fees.
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Profile record updated:
Company facts
- Official name
- Bridgent Technologies Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Market cluster / sector
- Publisher Inventory Monetisation & Yield
- Market role
- AdTech Vendor
- Official website
- bridgent.com
What Bridgent does
Bridgent operates a two-sided programmatic advertising marketplace and execution platform. Advertisers and agencies use its DSP and managed-services operation to buy open-web media, while publishers, app developers and ad networks use Supply Hub integrations to expose inventory to demand. Bridgent creates value by reducing intermediary layers, unifying demand and supply workflows, verifying inventory and creatives before auction access, and exposing the transaction path and fee structure to both sides.
Category differentiation
Bridgent is an open-web advertising technology provider operating DSP and SSP functions, not a consumer advertising publisher or a standalone media agency. Its Managed Services offering is delivered through its own programmatic infrastructure rather than being its sole business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bridgent Technologies Inc. is a US-based private advertising technology company operating a unified open-web advertising platform. Its proprietary platform combines a demand-side platform (DSP), a sell-side Supply Hub, auction infrastructure, inventory and creative verification, consent controls, optimisation, reporting and a shared transaction record. It serves advertisers, agencies, media buyers, publishers, app developers, content creators, ad networks and other demand-side platforms across web, in-app, connected TV, OTT and digital audio inventory. The company earns a disclosed trading fee on advertising transactions. Bridgent states that its platform applies a 9% fee once and shows it to both buying and selling parties, while separately disclosing applicable supply-partner fees. It also generates service revenue by managing programmatic planning, activation, optimisation and reporting for clients that do not operate campaigns themselves.
Business model & monetisation
Bridgent monetises principally through a disclosed 9% trading fee applied once to advertising transactions in its unified platform and visible to both buyers and publishers. The company also captures transaction-based revenue from DSP buying and Supply Hub monetisation activity. Managed Services adds a service-fee revenue stream for hands-on planning, activation, optimisation, reporting and campaign operations. No public subscription, seat-based or fixed-rate pricing schedule is disclosed.
- Unified advertising-platform trading fee
- Disclosed 9% transaction-based trading fee applied once across platform advertising transactions.
- DSP access and programmatic buying
- Transaction-based fee income associated with advertiser, agency and DSP media buying.
- Supply Hub publisher monetisation
- Transaction-based monetisation associated with sell-side inventory access and auction demand.
- Managed Services
- Service fees for campaign planning, activation, optimisation, troubleshooting and reporting.
Products & capabilities
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Competitors & alternatives
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Independent DSP for omnichannel open-internet programmatic media buying.
Independent ad tech stack for buying, serving and monetising media.
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
Self-serve DSP for transparent programmatic media buying.
Self-serve adtech platform for buying, measuring and monetising media.
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Recent recorded signals
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Questions about Bridgent
What is Bridgent?
Bridgent is a unified open-web advertising platform combining DSP buying, sell-side monetisation, verification, transparent transaction records and managed programmatic services.
Who uses Bridgent?
Advertisers, brands, agencies, media buyers, publishers, app developers, content creators, ad networks and demand-side platforms use Bridgent.
How does Bridgent make money?
Bridgent earns a disclosed trading fee on advertising transactions and service fees for managed programmatic campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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