Brandlive

Brandlive Unveils BrandTV: Revolutionizing Corporate Streaming

Brandlive announced BrandTV, an enterprise streaming platform designed to help companies produce and distribute high-production live and on-demand video for internal communications. BrandTV centers on live Town Halls and combines planning and creative workflows (Moodboards, Scripts, Run-of-Show, Segments) with AI-assisted capabilities to speed planning and production. The platform includes Stylepacks for branded on-screen graphics, a patented Greenroom® streaming and production environment that supports live and pre-recorded segments, and a Greenroom iOS app that lets presenters use an iPhone as a broadcast-quality camera. BrandTV also offers Brandlive Studios for on-site production services and organizes content into searchable channels with transcripts, highlights, and interactive features.

Instagram Ends Live Shopping, Shifts to Ads

Meta is ending Live Shopping formats on Instagram and Facebook, opting to prioritize ads and a checkout experience instead. The 2020 feature had been limited to US-based companies and creators, and its decline reflects weaker live-commerce performance in the US relative to China, where live shopping has generated substantial revenue. The piece notes that Asian platforms such as WeChat, Taobao Live, and Douyin benefit from live-shopping, while TikTok canceled its US/Europe live-shopping tests though it aims to trial another approach with TalkShopLive. A CNBC/Time report estimates US Live Shopping would account for about 5% of e-commerce versus roughly 16% in China. Meta plans to expand Checkout beyond the US and remove the Shop Tab on Instagram, replacing it with a Reels-centric shopping experience. Whatnot is highlighted as allowing anyone to open a live-shopping channel on its platform.

LinkedIn Live: Real-Time Video Boosts Engagement

LinkedIn is expanding its platform with LinkedIn Live, a real-time video streaming feature designed to enhance user engagement and monetize content. The article notes LinkedIn’s reach of 610 million members and strong engagement metrics, including 40% of users visiting daily, over 130,000 articles weekly with a 60% year-over-year rise in comments/likes/shares, a 60% increase in feed views, and a 50% uplift in feed engagement. About 45% of social traffic to company websites originates from LinkedIn. The Live feature will roll out in the United States as a beta/invite-only launch, with a forthcoming registration form. Content types include conferences, product announcements, and Q&As, complemented by a live comment mode. Third-party production partners (Wirecast, Switcher Studio, Wowza, Socialive, Brandlive) collaborate on quality, with encryption provided by Microsoft. Microsoft’s quarterly results show LinkedIn revenue up 29% YoY and sessions up 30% YoY, with video advertising expected to contribute to growth.