BrandActif
BrandActif is a interactive TV commerce platform for measurable linear and CTV advertising.
Analyst Perspective
BrandActif Singapore Pte Ltd is a private adtech company that provides a patent-protected TV commerce platform for linear television and connected TV campaigns. Its platform synchronises broadcast or streamed programming with real-time second-screen interactions on mobile, enabling advertisers, agencies and broadcasters to convert TV exposure into measurable actions such as shopping clicks, lead capture, bookings, polls and personalised offers. The company operates from Singapore and maintains offices in India, Singapore and the UK. BrandActif generates revenue by supplying this platform to business customers as a technology product and campaign enablement layer. Its customers are advertisers, brands, media agencies and broadcasters that want performance marketing outcomes from TV and CTV inventory, alongside first-party data capture and attribution. The commercial model combines enterprise platform licensing with campaign-related fees linked to activation and measurable outcomes.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about BrandActif
Category Differentiation
BrandActif is an adtech platform for interactive TV commerce, not a traditional media agency or a standard DSP for broad programmatic buying. It focuses on synchronised TV-to-mobile engagement rather than owning consumer media inventory.
BrandActif: About
BrandActif runs a B2B adtech model built around synchronising TV and CTV exposure with mobile-based second-screen engagement. It creates value by giving broadcasters and advertisers a way to make traditional video advertising interactive, capture consented first-party data, and attribute downstream actions to TV exposure. The business sits between media owners and advertisers as a technology layer that upgrades broadcast inventory from awareness media into performance media.
How BrandActif Works & Monetises
Business model analysis and core revenue streams
BrandActif monetises through enterprise software licensing and campaign-based commercial fees. The platform is sold as a proprietary adtech solution for interactive TV commerce activations, with pricing tied to implementation, usage and performance-oriented campaign delivery. Its model also supports value-based commercial arrangements with broadcasters and media owners by increasing the revenue potential of linear TV and CTV inventory.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
BrandActif: Frequently Asked Questions
What is BrandActif?
BrandActif is a B2B adtech company that turns linear TV and CTV campaigns into interactive second-screen experiences with measurable outcomes.
Who uses BrandActif?
Advertisers, brands, media agencies and broadcasters use BrandActif to add shoppable, lead generation and data capture capabilities to TV and CTV advertising.
How does BrandActif make money?
BrandActif makes money through enterprise platform licensing, campaign activation fees and related implementation or support services.
Company Facts
- Founded
- 2013
- Headquarters
- Singapore
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- brandactif.com