BrandActif
Interactive TV commerce platform for measurable linear and CTV advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BrandActif Singapore Pte Ltd
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Singapore
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- brandactif.com
What BrandActif does
BrandActif runs a B2B adtech model built around synchronising TV and CTV exposure with mobile-based second-screen engagement. It creates value by giving broadcasters and advertisers a way to make traditional video advertising interactive, capture consented first-party data, and attribute downstream actions to TV exposure. The business sits between media owners and advertisers as a technology layer that upgrades broadcast inventory from awareness media into performance media.
Category differentiation
BrandActif is an adtech platform for interactive TV commerce, not a traditional media agency or a standard DSP for broad programmatic buying. It focuses on synchronised TV-to-mobile engagement rather than owning consumer media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BrandActif Singapore Pte Ltd is a private adtech company that provides a patent-protected TV commerce platform for linear television and connected TV campaigns. Its platform synchronises broadcast or streamed programming with real-time second-screen interactions on mobile, enabling advertisers, agencies and broadcasters to convert TV exposure into measurable actions such as shopping clicks, lead capture, bookings, polls and personalised offers. The company operates from Singapore and maintains offices in India, Singapore and the UK. BrandActif generates revenue by supplying this platform to business customers as a technology product and campaign enablement layer. Its customers are advertisers, brands, media agencies and broadcasters that want performance marketing outcomes from TV and CTV inventory, alongside first-party data capture and attribution. The commercial model combines enterprise platform licensing with campaign-related fees linked to activation and measurable outcomes.
Business model & monetisation
BrandActif monetises through enterprise software licensing and campaign-based commercial fees. The platform is sold as a proprietary adtech solution for interactive TV commerce activations, with pricing tied to implementation, usage and performance-oriented campaign delivery. Its model also supports value-based commercial arrangements with broadcasters and media owners by increasing the revenue potential of linear TV and CTV inventory.
- Platform licensing
- Software Subscription
- Campaign activation fees
- Pay-per-Use
- Implementation and support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about BrandActif
What is BrandActif?
BrandActif is a B2B adtech company that turns linear TV and CTV campaigns into interactive second-screen experiences with measurable outcomes.
Who uses BrandActif?
Advertisers, brands, media agencies and broadcasters use BrandActif to add shoppable, lead generation and data capture capabilities to TV and CTV advertising.
How does BrandActif make money?
BrandActif makes money through enterprise platform licensing, campaign activation fees and related implementation or support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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