Blackwood Seven

Blackwood Seven A/S is a Denmark-based MarTech software company operating within Kantar Group. Its core product, HamiltonAI, is a cloud-based marketing analytics and media optimisation platform used to measure the business impact of marketing spend across online and offline channels. The platform combines marketing mix modelling, attribution, forecasting and scenario planning, with a stated emphasis on publisher-level analysis and inclusion of non-media variables such as pricing, competition and macroeconomic factors. The company sells primarily to enterprise marketing organisations, CMOs, media planners, analytics teams and agency users that need budget allocation and performance measurement tools. It generates revenue through recurring software fees for access to HamiltonAI and through associated advisory and modelling support services. Blackwood Seven does not operate as a media owner or trading desk; it sells decision-support software and analytics expertise.