BEYABLE
E-commerce personalisation, CRO and privacy analytics SaaS.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ATTUNEO
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- France
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- beyable.com
What BEYABLE does
BEYABLE operates a B2B SaaS model centred on conversion optimisation for e-commerce sites. It provides a proprietary software platform that combines personalisation, A/B testing, product recommendations, visitor scoring, onsite search optimisation, and privacy-first analytics. The platform creates value by helping merchants increase conversion, improve merchandising, and measure performance without relying on legacy third-party analytics approaches. In parallel, the company offers managed services for clients that want execution support rather than pure self-service software.
Category differentiation
BEYABLE is a B2B e-commerce optimisation software provider, not a consumer shopping app or a general-purpose ad buying platform. It focuses on onsite personalisation, CRO and analytics rather than open-web media trading.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ATTUNEO, trading as BEYABLE, is a French B2B software company providing onsite personalisation, conversion rate optimisation, experimentation, search optimisation, and privacy-first analytics for e-commerce websites. Its platform is sold to retailers, e-commerce teams, CRO specialists, and digital marketers that want to improve conversion, merchandising performance, and traffic monetisation on their own websites. The company generates revenue primarily from recurring SaaS subscriptions for access to its platform modules, with additional income from managed services that operate or support personalisation and optimisation programmes for clients. BEYABLE was acquired by SaleCycle, which positions it as part of a broader e-commerce conversion technology stack while continuing to operate under the BEYABLE brand.
Business model & monetisation
BEYABLE monetises through recurring SaaS subscription fees for its platform modules, with pricing tied to feature access, site traffic, and usage scope. It supplements subscription revenue with service fees for managed delivery models, including fully managed, hybrid support, and self-service enablement. The company also uses free trials as a commercial entry point to convert prospects into paying software customers.
- Core personalisation and CRO platform
- Software Subscription
- Privacy-first analytics module
- Software Subscription
- Managed services and expert support
- Service Fee
- Free trial conversion funnel
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about BEYABLE
What is BEYABLE?
BEYABLE is the trading brand of ATTUNEO, a French B2B SaaS company for e-commerce personalisation, CRO, onsite search optimisation and privacy-first analytics.
Who uses BEYABLE?
Retailers, e-commerce managers, CRO specialists, merchandising teams, analytics teams and digital marketers use BEYABLE to improve onsite conversion and product discovery.
How does BEYABLE make money?
BEYABLE makes money through recurring SaaS subscriptions for its optimisation and analytics products and through paid managed service engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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