Justuno

The company operates a B2B SaaS business model focused on on-site conversion optimisation for e-commerce and retail brands. It provides a hosted platform with a design studio, workflow builder, audience segmentation, testing and AI-based product recommendation capabilities that integrate with existing commerce and marketing stacks. Value is created by helping merchants capture visitor data, personalise experiences and increase conversions and revenue from existing traffic.

Revenue is generated primarily through recurring subscription fees for access to the software, based on traffic volume and feature tier, with higher tiers unlocking advanced capabilities and enterprise controls. Additional value is created and monetised via managed/white-glove service tiers that provide hands-on implementation and optimisation, and via partner/agency programmes that let agencies manage multiple client sub-accounts on a structured pricing schedule.

Justuno, Inc. is a US-based software company providing an on-site conversion optimisation and personalisation platform for e-commerce brands and digital retailers. Its tools create pop-ups, banners, embedded experiences, workflows and product recommendations to capture zero- and first-party data and improve on-site conversion rates and average order value.

The company generates revenue through subscription access to its SaaS platform, priced by monthly unique visitors and feature tier, alongside managed service tiers and partner/agency plans. Its customers are primarily e-commerce and direct-to-consumer brands, enterprise digital teams and marketing agencies that implement and manage on-site campaigns for retail and brand clients.