E-Commerce On-Site Merchandising Automation · AdTech Vendor · MarTech Vendor
Justuno
Ecommerce onsite conversion and personalisation software with managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Justuno, Inc.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 773 Center Blvd, Suite 1165, Fairfax, California 94930, US
- Company size
- 10–49
- Market cluster / sector
- E-Commerce On-Site Merchandising Automation
- Market role
- AdTech Vendor · MarTech Vendor
- Official website
- justuno.com
What Justuno does
Justuno operates a B2B SaaS model centred on ecommerce conversion optimisation. It provides software for designing and deploying onsite messaging and personalised website experiences, then expands account value through higher-tier plans, advanced functionality, and service-led support. The company creates value by helping ecommerce clients convert more traffic into leads and sales while integrating with adjacent marketing and commerce systems.
Category differentiation
Justuno is not a consumer shopping app or an advertising media platform. It is a B2B ecommerce conversion and onsite personalisation software vendor with related optimisation services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Justuno is a private US software company that sells an onsite conversion optimisation and personalisation platform for ecommerce websites. Its core product lets merchants and marketing teams build pop-ups, embedded onsite experiences, segmentation rules, workflows, and analytics, with integrations into ecommerce, CRM, email, SMS, and advertising systems. The platform is used to improve lead capture, conversion rates, and average order value. The company monetises mainly through tiered SaaS subscriptions tied to traffic and feature access, and supplements this with managed services and consulting-style conversion audits. Its paying customers are ecommerce merchants, digital marketing teams, online retailers, and some agencies that want either self-serve conversion tooling or outsourced optimisation support.
Company news briefing
Briefing updated:
Justuno has reaffirmed its leadership structure, with Erik Christiansen serving as Co-Founder and CEO alongside CTO Travis Logan. The company is currently prioritising vertical-specific expertise, recently publishing 2025 e-commerce benchmarks and tailored conversion strategies for the health and fitness sector. These updates, alongside new guidance on engagement-led digital tactics, reflect a focus on providing specialised data to help brands optimise customer acquisition and digital conversion frameworks.
Business model & monetisation
Revenue comes primarily from recurring SaaS subscriptions with pricing tiers based on website traffic, workflow limits, segmentation depth, analytics, and enterprise-grade controls. Additional revenue comes from managed services and consulting-style engagements, including conversion audits, onboarding, implementation, strategy, and ongoing campaign optimisation.
- Platform subscriptions
- Tiered SaaS pricing by traffic and feature access
- Managed services
- Service fee / retainer
- Conversion audits and consulting
- Project-based service fee
Products & capabilities
No products with linked sources are available in this view.
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Products & market categories
Technology
Competitors & alternatives
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Customer data and marketing automation software for ecommerce brands.
Ecommerce SaaS for onsite popups, personalisation, and conversion testing.
SaaS platform for website popups, forms, and email automation.
Ecommerce marketing platform for email, SMS and on-site conversion.
Onsite conversion software for ecommerce marketers.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Justuno
What is Justuno?
Justuno is a B2B ecommerce conversion and onsite personalisation platform that helps merchants create targeted website experiences such as pop-ups, embedded messages, and personalised promotions.
Who uses Justuno?
It is used by ecommerce merchants, online retail marketers, growth teams, and some agencies, with managed services aimed more at mid-market and enterprise brands.
How does Justuno make money?
Justuno makes money mainly through recurring SaaS subscriptions and additionally through managed services and conversion audit engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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