Bank of Creativity

The company operates as a service-led creative and marketing business. It wins client briefs from brands, causes and agencies, then delivers value through campaign development, content production, social media management, PR activity, pitch support and media activation. Its One Minute Briefs product adds a community participation layer, allowing clients to access crowdsourced creative responses and social amplification. Revenue is therefore driven by labour, creative IP development, campaign management and media-related margins rather than product licensing.

Bank of Creativity is a UK-based creative agency brand operating through the legal entity One Minute Briefs Ltd. It provides campaign ideation, content production, social media and PR support, pitch support, rapid-response creative services, and selected media placement services, with a particular emphasis on community-powered creative participation through its One Minute Briefs offering.

The business makes money primarily from bespoke client work rather than software subscriptions. Its customers are brands, causes, agencies and marketing teams that buy campaign support, branded content, social activation, video production and media opportunities. A notable differentiator is its ability to mobilise a creative community and existing social reach to generate ad ideas and campaign visibility quickly.