Amundsen
Independent Spanish creative and brand strategy agency for campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Onda Mediaplan S.L.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Av. de la Victoria, 65, Ground Floor, 28023 Madrid
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- weareamundsen.com
What Amundsen does
The company operates an agency and consultancy model, selling professional services across brand strategy, creative development, research, design, production and campaign execution. Value is created by combining strategic planning with creative and production delivery in a single engagement, allowing clients to brief one supplier for end-to-end communication projects. Revenue depends primarily on client mandates rather than recurring software subscriptions, and fulfilment is handled by a small core team supplemented by external partners when project scope expands.
Category differentiation
This is a Spanish creative and branding agency trading as Amundsen, not a software platform or the open-source data discovery project of a similar name. It competes more closely with creative and communications agencies than with adtech vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amundsen is the trading brand of Onda Mediaplan S.L., a Spain-based independent agency focused on strategy, branding, creative advertising, graphic design, qualitative research, branded content, audiovisual production and campaign execution. Its work is delivered as managed services rather than software, with engagements spanning brand development, campaign ideation, production and activation across digital, social, video, print, outdoor and related channels. The company makes money through bespoke client work, typically via project fees and retainers for strategy, creative, production and campaign support. Its direct customers are business and institutional buyers such as brands, marketing teams, communications leaders and public institutions. Based on the available evidence, it operates as a small, senior-led agency model that relies on human expertise and external production partners where needed, rather than on proprietary SaaS products.
Company news briefing
Briefing updated:
Amundsen has strengthened its marketing portfolio through the delivery of the "Alimentamos la Navidad" campaign for Mercamadrid, highlighting its capabilities in large-scale public activations. The agency also recently advocated for the prioritisation of brand narratives over traditional design elements to drive deeper market engagement. These updates reflect Amundsen's ongoing focus on conceptual storytelling and its execution of significant regional marketing initiatives.
Business model & monetisation
The business uses a service-led monetisation model based on bespoke project fees and, where relevant, ongoing retainers. Commercial scope includes strategy workshops, branding assignments, campaign ideation, design production, audiovisual production, branded content and execution support. There is no evidence of software subscription, usage-based pricing or self-serve platform revenue; monetisation is primarily human-delivered agency income.
- Creative advertising projects
- Service Fee
- Brand strategy and corporate identity work
- Service Fee
- Audiovisual and content production
- Service Fee
- Qualitative research and strategic planning
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Amundsen
What is Amundsen?
Amundsen is the trading brand of Onda Mediaplan S.L., a Spain-based agency offering strategy, branding, creative advertising, design, production and campaign execution services.
Who uses Amundsen?
Its clients are brands, marketing teams, communications leaders, digital managers, agencies and public institutions that buy external creative and strategic support.
How does Amundsen make money?
It earns revenue from bespoke service fees and retainers for strategy, branding, creative development, research, production and campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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