Amundsen

The company operates an agency and consultancy model, selling professional services across brand strategy, creative development, research, design, production and campaign execution. Value is created by combining strategic planning with creative and production delivery in a single engagement, allowing clients to brief one supplier for end-to-end communication projects. Revenue depends primarily on client mandates rather than recurring software subscriptions, and fulfilment appears to be handled by a small core team supplemented by external partners when project scope expands.

Amundsen is the trading brand of Onda Mediaplan S.L., a Spain-based independent agency focused on strategy, branding, creative advertising, graphic design, qualitative research, branded content, audiovisual production and campaign execution. Its work is delivered as managed services rather than software, with engagements spanning brand development, campaign ideation, production and activation across digital, social, video, print, outdoor and related channels.

The company makes money through bespoke client work, typically via project fees and retainers for strategy, creative, production and campaign support. Its direct customers are business and institutional buyers such as brands, marketing teams, communications leaders and public institutions. Based on the available evidence, it operates as a small, senior-led agency model that relies on human expertise and external production partners where needed, rather than on proprietary SaaS products.