Attekmi
White-label ad exchange and ad server software for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Attekmi
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Estonia
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- attekmi.com
What Attekmi does
Attekmi operates a B2B adtech infrastructure model. It develops proprietary programmatic software, packages it into tiered ad exchange and ad server offerings, and sells access to that infrastructure to businesses that want to monetise inventory or operate their own branded advertising platforms. It extends this core software model with custom engineering, implementation and operational support services, which increase account value and make the platform more usable for clients without large in-house technical teams.
Category differentiation
Attekmi is a B2B adtech infrastructure vendor, not a consumer media platform or an ad network selling its own pooled media inventory. It provides software and related services for companies operating programmatic advertising systems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Attekmi is the trading brand of Outstanding Technologies OÜ, an Estonian adtech software company focused on programmatic monetisation infrastructure. It provides ad exchange and ad server products in several tiers, including white-label deployments, primarily for publishers, ad networks, SSPs and other businesses building or scaling their own programmatic advertising operations. Its core offering is infrastructure software that helps clients launch marketplaces, connect demand and supply, deliver ads and manage reporting across web, in-app and CTV environments. The company makes money through SaaS-style licensing of its platform products and through associated services such as bespoke adtech development, AdOps outstaffing and ongoing support. The product range suggests a business model centred on recurring platform fees for infrastructure capacity and custom commercial agreements for enterprise and white-label deployments, with service revenue layered on top.
Company news briefing
Briefing updated:
Following its rebrand from SmartHub under CEO Roman Vrublivskyi, Attekmi has expanded its corporate presence by registering Outstanding Technologies OÜ in Tallinn. The ad tech provider has enhanced its monetisation tooling with new SSP VAST handling and validation features designed to improve video ad performance and reduce latency. Additionally, Attekmi continues its integration within the header-bidding ecosystem through ongoing adapter updates in Prebid.js.
Business model & monetisation
The company monetises through software licensing and service contracts. Platform revenue is generated from ad exchange and ad server products sold in tiers that scale by traffic capacity, deployment scope, feature set and degree of customisation. White-label and enterprise deployments are sold on negotiated contracts, while custom development, AdOps outstaffing and ongoing support create additional fee-based or retainer-style revenue streams.
- Ad exchange platform tiers
- Software Subscription
- White-label exchange and ad server deployments
- Software Subscription
- Ad server software
- Software Subscription
- Custom adtech development
- Service Fee
- AdOps outstaffing and ongoing support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Attekmi Releases the Private Marketplace Deals Functionality
Recorded impact score: 3.5/5
Attekmi has announced the release of its Private Marketplace Deals functionality, a new product feature for programmatic advertising. The announcement was made on the company's blog on September 2, 2026.
Attekmi Adds SSP VAST Handling and Validation
Supply-Side Platform (SSP) · Recorded impact score: 2/5
Attekmi, an ad tech solutions provider, has introduced SSP VAST handling and validation via a new VAST Extensions section for SSP endpoints. The upgrade offers configurable video and audio ad parameters and adds support for rewarded video handling, skip settings, duration limits, start-delay logic, placement types, MIME types, playback methods, protocols, API frameworks, and position settings. Fields adapt dynamically to selected ad formats while preserving prior inputs; new logic covers rewarded signalling, skip behaviour, and conditional mid-roll delay handling. Attekmi positions the feature as improving video ad performance, reducing latency and broken/empty slots, protecting publishers from low-quality creatives, and increasing fill rate and advertiser trust as part of its broader monetisation tooling (including Traffic Shaping and Allow/Block List Management).
- Attekmi introduced SSP VAST handling and validation and added a new VAST Extensions section for VAST SSP endpoints.
- The upgrade includes configurable parameters and support for rewarded video handling, skip settings, duration limits, start-delay logic, placement types, MIME types, playback methods, protocols, API frameworks, and position settings.
Explore company relationships
Questions about Attekmi
What is Attekmi?
Attekmi is the trading brand of Outstanding Technologies OÜ, an Estonian company that provides ad exchange and ad server software for programmatic advertising.
Who uses Attekmi?
Its customers are business users such as publishers, ad networks, SSPs, adtech start-ups and enterprises building or scaling their own monetisation infrastructure.
How does Attekmi make money?
It earns revenue from software subscriptions or licensing for adtech platforms, plus custom development, AdOps outstaffing and support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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