Attekmi
Attekmi is a white-label ad exchange and ad server software for publishers.
Analyst Perspective
Attekmi is the trading brand of Outstanding Technologies OÜ, an Estonian adtech software company focused on programmatic monetisation infrastructure. It provides ad exchange and ad server products in several tiers, including white-label deployments, primarily for publishers, ad networks, SSPs and other businesses building or scaling their own programmatic advertising operations. Its core offering is infrastructure software that helps clients launch marketplaces, connect demand and supply, deliver ads and manage reporting across web, in-app and CTV environments. The company makes money through SaaS-style licensing of its platform products and through associated services such as bespoke adtech development, AdOps outstaffing and ongoing support. The product range suggests a business model centred on recurring platform fees for infrastructure capacity and custom commercial agreements for enterprise and white-label deployments, with service revenue layered on top.
Analyst Signal Briefing
Updated: 2 Jul 2026Attekmi, formerly known as SmartHub, continues its post-rebrand operations under the leadership of CEO Roman Vrublivskyi and CPO Olena Chudinovych. The company has maintained technical standardisation through successive updates to its Prebid.js adapter between May and July 2026, ensuring continuous integration with open-source header-bidding frameworks. Furthermore, the organisation expanded its industry presence through participation in the Cannes Lions event in June 2026.
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Key insights about Attekmi
Category Differentiation
Attekmi is a B2B adtech infrastructure vendor, not a consumer media platform or an ad network selling its own pooled media inventory. It provides software and related services for companies operating programmatic advertising systems.
Attekmi: About
Attekmi operates a B2B adtech infrastructure model. It develops proprietary programmatic software, packages it into tiered ad exchange and ad server offerings, and sells access to that infrastructure to businesses that want to monetise inventory or operate their own branded advertising platforms. It extends this core software model with custom engineering, implementation and operational support services, which increase account value and make the platform more usable for clients without large in-house technical teams.
How Attekmi Works & Monetises
Business model analysis and core revenue streams
The company monetises through software licensing and service contracts. Platform revenue is generated from ad exchange and ad server products sold in tiers that appear to scale by traffic capacity, deployment scope, feature set and degree of customisation. White-label and enterprise deployments are likely sold on negotiated contracts, while custom development, AdOps outstaffing and ongoing support create additional fee-based or retainer-style revenue streams.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Attekmi)
Prebid.js 11.22.0 Released
Prebid.js 11.22.0 was published on 2026-07-01 (commit eab36d8). The release includes core maintenance (linting and cleanup), dependency bumps, new features such as a bidResponseFilter for declaring disallowed bid values and the initial release of a 'Stack Up' RTD module, and multiple adapter/RTD/analytics updates (examples: Start.io, IAS, Adloox, Attekmi/Adnex). Source archives for the tag were published alongside the release.
Read original sourcePrebid.js 11.13.0 Released
Prebid.js 11.13.0, the open-source header-bidding library, was released on 2026-05-18. The release (tag 11.13.0) includes core type and build improvements, multiple maintenance updates to adapters and modules, and two new bid adapters: haloads and Anzu SSP. Core changes add TypeScript/type definition work (debugging module types, exporting more core types, making VideoMediaType properties optional), linting on imports, and further adpod cleanup. Maintenance notes include new or updated adapters (Movingup, Attekmi, Adelerate, CriteoId, pgamdirectBidAdapter, Selectmedia), RTD module tweaks, and documentation additions. Source archives (zip and tar.gz) were published with the tag on May 18, 2026.
Read original sourceAttekmi Rebranding and Leadership Update
Attekmi, formerly known as SmartHub, rebranded in 2024 and introduced new leadership including CEO Roman Vrublivskyi and CPO Olena Chudinovych.
Read original sourceAttekmi: Frequently Asked Questions
What is Attekmi?
Attekmi is the trading brand of Outstanding Technologies OÜ, an Estonian company that provides ad exchange and ad server software for programmatic advertising.
Who uses Attekmi?
Its customers are business users such as publishers, ad networks, SSPs, adtech start-ups and enterprises building or scaling their own monetisation infrastructure.
How does Attekmi make money?
It earns revenue from software subscriptions or licensing for adtech platforms, plus custom development, AdOps outstaffing and support services.
Company Facts
- Founded
- 2018
- Headquarters
- Estonia
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- attekmi.com