ATP Tour

Balcony Duel Becomes Viral Hit at Swiss Open

A short video clip showing tennis stars Stefanos Tsitsipas and Casper Ruud exchanging balls between hotel balconies at the Swiss Open Gstaad became a viral hit. The creative and production work was led by agency Numéro10, which coordinated location scouting, hotel and ATP logistics, video production and player support. The tournament handled media relations and distribution, including promotion via social accounts. According to the agency, the clip has amassed over 5.5 million views and more than 100 Google mentions, and was picked up by Swiss outlets (RTS, 20 Minutes, Watson) and international media (L'Équipe, ESPN, Ouest‑France, Orange Sports). The stunt is presented as proof that a simple, authentic concept can generate international media resonance.

Waterdrop Hits Profit Milestone with Strategic Sponsorships

Waterdrop, a Vienna-based maker of water‑soluble beverage cubes from fruit and plant extracts, said 2025 was its first profitable year and entered 2026 with growth across multiple markets. The company did not publish precise figures but reported a broader and denser sales structure. In Germany Waterdrop operates fourteen own stores plus an outlet in Neumünster and expanded into major retail chains including Rewe, Edeka, Rossmann and Müller; dm drogerie markt became a partner in 2025. Marketing and B2B partnerships include sports sponsorships (Official Bottle Partner of the Australian Open; Hydration Partner of the ATP, including the Boss Open in Stuttgart and the Hamburg Open) and Lyreco as an office distribution partner.

Christoph Waltz Joins Bitpanda as New Brand Ambassador

Vienna-based fintech Bitpanda has appointed Oscar-winning actor Christoph Waltz as its new brand ambassador and launched a Europe-wide campaign. The campaign, which illustrates investing as conducting an orchestra, coincides with Bitpanda expanding its product catalogue by more than 10,000 stocks and ETFs. Advertising runs across TV, social media, digital channels and outdoor posters in markets including Germany, Austria, Switzerland, Italy and France. Creative work was produced in-house (Fabian Steger leads marketing), media is overseen by Maik Brodowski, the film was produced by 27km and planning/buying handled by Pilot and Leadlink. Bitpanda frames the move as part of a premium brand strategy alongside existing sports sponsorships (ATP Tour, NFL, Hahnenkamm) and club partnerships such as FC Bayern, AC Milan, Paris Saint‑Germain and FC Basel.