B2B Account-Based Revenue Orchestration · MarTech Vendor · B2B SaaS Provider
andzup
Media-sector sales intelligence and prospecting SaaS for Europe.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Founded
- 2005
- Headquarters
- Italy
- Company size
- 10–49
- Market cluster / sector
- B2B Account-Based Revenue Orchestration
- Market role
- MarTech Vendor · B2B SaaS Provider
- Official website
- andzup.com
What andzup does
andzup operates a vertical SaaS model built around proprietary B2B data for the media and advertising ecosystem. It creates value by aggregating and structuring company, contact and market intelligence data, then packaging that data into software modules that help customers identify prospects, segment target accounts, activate outreach and manage prospecting workflows. The business compounds value by extending from data access into automation, increasing account utility and retention.
Category differentiation
andzup is a B2B prospecting and market-intelligence SaaS platform for the media and advertising sector. It is not a consumer social platform, a general CRM vendor or an open-web ad-buying platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
andzup is a private Italian MarTech and B2B SaaS platform serving the advertising, media and communications sector. It sells structured market intelligence, contact data and prospecting automation to publishers, media sales teams, agencies and marketing departments. Its product suite combines a specialised database of advertisers, agencies and decision-makers with targeting, lead qualification, campaign activation and email outreach workflows. The company generates revenue through subscription licensing for access to its proprietary European dataset and modular workflow tools, including andzup One, Reach and Flow. Its commercial focus is regional rather than global, with explicit coverage of Italy, France, Spain, Germany, the Netherlands and Belgium. The platform is positioned around lead generation, account-based marketing, media sales intelligence and competitive monitoring for business users rather than consumers.
Business model & monetisation
andzup monetises through recurring software subscriptions and annual platform licences. Pricing scales by module access, database scope, market coverage and workflow capabilities, with the core commercial package spanning data access, segmentation, targeting, exports and outreach automation. Revenue is driven primarily by subscription access to proprietary data assets and secondarily by upselling advanced modules such as Reach and Flow.
- Platform subscriptions for database access
- Software Subscription
- Module upsells for targeting and automation
- Software Subscription
- Country and coverage-based licence expansion
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B sales intelligence and engagement platform for go-to-market teams.
B2B account-based marketing, advertising and sales intelligence platform.
B2B data and demand generation platform with managed activation services.
European B2B sales intelligence and account-based advertising platform.
B2B contact data and outreach automation platform.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
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Questions about andzup
What is andzup?
andzup is a B2B MarTech and sales-intelligence platform that provides advertiser, agency and decision-maker data with prospecting and outreach automation for the media sector.
Who uses andzup?
Media publishers, media sales teams, agencies, advertiser marketing teams and business development teams use andzup to identify, qualify and contact prospects across European markets.
How does andzup make money?
andzup makes money through recurring software subscriptions and annual licences for access to its data platform and add-on modules such as One, Reach and Flow.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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