AirGrid
Cookieless audience activation for marketers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AIRGRID LTD
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 52-54 High Holborn, London, WC1V 6RL
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- airgrid.io
What AirGrid does
AirGrid operates a B2B adtech platform that sits between marketers and publishers. It enables publishers to create and monetise privacy-safe audience segments from first-party data, while giving advertisers and agencies a way to access and activate those audiences through direct and PMP-based workflows. Value creation comes from privacy-preserving data processing at the edge, audience modelling, activation tooling and integration infrastructure for publisher implementations.
Category differentiation
AirGrid is an adtech audience activation platform, not a general cloud infrastructure provider or a consumer-facing app. It differs from pure identity vendors by focusing on edge-based audience creation and direct marketer-publisher activation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AirGrid is a UK-founded advertising technology company focused on privacy-first, cookieless audience creation and activation. Its platform connects advertisers, agencies and digital publishers, using edge-based machine learning segmentation so audience modelling and activation can happen without exposing user-level data or relying on third-party cookies. The product set spans an advertiser module, a publisher module and a developer toolkit that supports local implementation of its edge-processing architecture. The company generates value by helping publishers monetise first-party data through private marketplace workflows and by helping marketers activate privacy-safe audience segments for campaign performance. Commercially, AirGrid operates as a B2B software platform under MiQ ownership following its 2022 acquisition. The underlying AIRGRID LTD entity shows a later dissolution filing in 2025, but the brand and technology were stated to continue under MiQ ownership.
Business model & monetisation
AirGrid monetises through B2B software and platform fees tied to access to its audience creation and activation products. Its revenue model combines software subscription or licensing economics with transaction-linked monetisation around publisher audience activation and PMP-based workflows. Publisher-side value is tied to first-party data monetisation and yield generation, while advertiser-side value is tied to campaign targeting and performance improvement.
- Platform access for audience creation and activation
- Software Subscription
- Publisher monetisation and activation workflow fees
- Percentage Take-Rate
- Developer and integration tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AirGrid (An MiQ Company)
IAB vendor record: 782
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 7, 9, 10
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about AirGrid
What is AirGrid?
AirGrid is a privacy-first, cookieless audience platform for advertisers, agencies and publishers that uses edge-based segmentation and activation workflows.
Who uses AirGrid?
Advertisers, media buyers, agencies, digital publishers, ad operations teams and publisher engineering teams use AirGrid.
How does AirGrid make money?
AirGrid makes money through B2B platform fees for audience creation, activation and publisher monetisation workflows, with a mix of software-style fees and transaction-linked revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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