Adstadium

Adstadium is a B2B digital marketplace for sports stadium advertising and brand activation inventory. The platform connects sports clubs, rights holders and sports agencies that want to sell advertising or sponsorship opportunities with brands seeking to discover, bid on and buy those placements. Its offering appears focused on digitising what is typically a fragmented, relationship-led sales process for stadium media, sponsorship placements and related sports advertising assets. The company makes value by centralising inventory discovery, auction-based bidding and payment workflow in one interface. Its customers are on both sides of the marketplace: inventory suppliers such as clubs and agencies, and demand-side buyers such as global brands and companies. Based on the product description and integrated transaction flow, revenue is most likely generated primarily through transaction commissions or take-rates on completed deals, potentially supplemented by seller-side listing or platform fees.