Matchwinners

The business operates as a stadium-focused media sales and inventory monetisation company. It creates value by securing or managing access to LED advertising inventory in sports venues, packaging that supply for brands and agencies, and handling the technical and operational execution required for live-event delivery. For clubs and venue owners, it acts as an outsourced monetisation and operations partner; for advertisers, it provides access to a specialised sports audience through a managed buying channel.

Matchwinners is the trading brand of CloudMonkeys GmbH, a Germany-based operator of stadium digital out-of-home advertising inventory. It aggregates LED banner and videowall inventory across football venues, sells that inventory to advertisers and agencies, and also manages campaign execution on behalf of clubs and venue owners. The company uses proprietary software to control advertising playback during live matches and provides associated operational support.

Its revenue model blends media monetisation and services. Matchwinners earns money by brokering or reselling stadium advertising slots, managing inventory for clubs, and charging for creative production, content management, matchday operations, installation, maintenance, and performance reporting. Its direct customers are stadium operators, sports clubs, advertisers, sponsors, and media agencies rather than consumers.