AdReport
Polish digital ad monitoring and competitive intelligence platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ströer Polska Sp. z o.o.
- Entity type
- BUSINESS_UNIT
- Founded
- 2003
- Headquarters
- Poland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adreport.pl
What AdReport does
The company operates a proprietary B2B advertising intelligence platform focused on monitoring the Polish digital advertising market. It captures campaign data across thousands of websites, structures that data into a searchable analytics product, and sells access to that intelligence on a recurring subscription basis. It extends the platform with managed custom reporting services for clients that require tailored analysis, benchmarking and strategic interpretation.
Category differentiation
This is not a DSP, ad server or media buying platform. It is a Polish ad monitoring and analytics product that tracks campaigns and estimates spend for market intelligence purposes.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdReport is a Polish advertising intelligence and monitoring platform operated by Ströer Polska Sp. z o.o. It tracks display advertising activity across the Polish internet and provides a searchable database of creatives, screenshots, campaign activity and estimated media spend. The product serves agencies, advertisers, media buyers, publishers and marketing analysts that need competitor intelligence, campaign benchmarking and media plan reconstruction. The business combines subscription software with bespoke analytics services. It generates recurring revenue from access to its SaaS platform and additional revenue from custom reports built from its proprietary advertising dataset. Its strategic value comes from long-term coverage of the Polish market, daily campaign ingestion and a large historical archive focused on local digital advertising activity.
Business model & monetisation
AdReport monetises through recurring software subscriptions and bespoke analytics services. The core platform is sold as a tiered SaaS product with paid account levels that unlock broader access, deeper historical data and more advanced analysis. Additional revenue comes from custom reports and on-demand analytical work priced individually as a managed service.
- Platform subscriptions
- Software Subscription
- Custom reports and bespoke analytics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about AdReport
What is AdReport?
AdReport is a Polish B2B advertising monitoring and analytics platform operated by Ströer Polska Sp. z o.o. It tracks digital campaigns, stores creatives and provides competitor intelligence.
Who uses AdReport?
Advertising agencies, brand marketing teams, media buyers, publishers and analysts use AdReport to benchmark campaigns, review creatives and reconstruct media activity in Poland.
How does AdReport make money?
AdReport makes money through recurring SaaS subscriptions and paid custom reporting services built from its proprietary advertising database.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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