Adnuro
Cross-device ad platform for buying media and publisher yield.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adnuro LTD
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United Kingdom
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adnuro.com
What Adnuro does
Adnuro runs a two-sided programmatic advertising platform. On the demand side, it provides advertisers and agencies with targeted campaign delivery across video, display and audio formats. On the supply side, it provides publishers and app developers with yield-management and monetisation infrastructure that aggregates advertiser demand and allocates impressions to the highest bidding buyers. Value is created by improving campaign effectiveness for buyers while increasing CPMs and fill efficiency for sellers.
Category differentiation
Adnuro is an adtech platform for programmatic demand and publisher monetisation. It is not a traditional media agency, publisher, or standalone creative studio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adnuro LTD is a private UK adtech company that operates a proprietary cross-device advertising and publisher monetisation platform. Its products span both demand-side and supply-side workflows: AdnuroX helps brands and agencies run targeted video, display and audio campaigns, while its publisher monetisation platform helps publishers and app developers maximise CPMs, fill rates and yield by matching impressions to the highest available bids. The company makes money from media transactions flowing through its platform, taking margin on advertiser spend and monetisation activity across publisher inventory. Its direct customers are advertisers, brands, media agencies, digital publishers, app developers and media owners. The platform is positioned around brand-safe delivery, granular audience segmentation, multi-format ad delivery and impression-level yield optimisation across web, in-app and audio environments.
Business model & monetisation
Adnuro monetises primarily through a transaction-based take-rate on media spend and publisher monetisation flowing through its platform. Pricing is tied to programmatic delivery and CPM-based inventory monetisation across video, display and audio. The company also captures value through media arbitrage and performance-linked optimisation by routing advertiser demand to publisher inventory where it can maximise yield and campaign results.
- Advertiser media spend through AdnuroX
- Percentage Take-Rate
- Publisher monetisation and yield optimisation
- Media Arbitrage
- Campaign delivery and optimisation activity
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adnuro IRE Limited
IAB vendor record: 1616
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2
- Declared special purpose IDs
- 1
- Indexed sellers.json entries
- 64 · adnuro.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adnuro
What is Adnuro?
Adnuro is a UK adtech company that provides a cross-device advertising platform for buyers and a yield-management monetisation platform for publishers.
Who uses Adnuro?
Its customers are advertisers, brands, media agencies, digital publishers, app developers and media owners.
How does Adnuro make money?
It earns revenue from transaction-based margin on advertiser spend and publisher monetisation activity across its programmatic platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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