AdGlare

The company operates a horizontal, infrastructure‑style ad serving platform. It creates value by providing publishers, advertisers, agencies and networks with a central system to traffic, target, deliver and measure display, video, CTV and native ads, including white‑label deployment on customer domains. Customers use the software to manage their direct or network‑based ad sales and operations, replacing or complementing major ad management suites. The service includes hosting of creatives via a CDN, decisioning, targeting, pacing and reporting, with emphasis on cookie‑free delivery and white‑label control over domains.

Revenue is generated through recurring SaaS subscriptions sold on a tiered basis. Plans differ by the monthly number of ad requests allowed and by feature sets such as white‑labelling, retention and SSO. The model focuses on predictable flat monthly fees rather than usage‑based media arbitrage or percentage take‑rates on ad spend, positioning the company as a software vendor rather than a media intermediary.

AdGlare is a for‑profit, cloud‑based ad serving software company founded in 2013 and operating from the Netherlands and the United States. It provides an ad server for display, video (VAST), CTV and native formats, with options for white‑label deployment on customer subdomains. The platform targets publishers, advertisers, agencies and ad networks that need to manage, deliver and track digital advertising campaigns across channels.

The company generates revenue through subscription fees for its SaaS ad server, sold on tiered monthly plans differentiated by ad request volumes and feature access. Its value lies in providing an independent alternative to large ad management platforms, with cookie‑free delivery, bundled CDN, and tools for trafficking, targeting and reporting of campaigns for business customers in multiple countries.