Adello
Swiss mobile adtech platform for programmatic buying and targeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adello Group AG
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Forchstrasse 32, 8008 Zürich, Switzerland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adello.com
What Adello does
Adello creates value by giving advertisers and agencies tools and managed support to buy, target, optimise and measure digital advertising, especially in mobile environments. Its business model combines platform-based media activation with service layers: a managed DSP for hands-on execution, a self-service interface for direct campaign control, specialised contextual targeting technology, and add-on services such as creative production and omnichannel planning. This lets Adello monetise both software access and campaign spend flowing through its systems.
Category differentiation
Adello is an adtech company and managed media platform, not a consumer app or publisher. It should be distinguished from larger generalist DSPs by its mobile focus, contextual targeting and service-led delivery model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adello is a Swiss adtech company operating a mobile-focused programmatic advertising platform alongside adjacent targeting and campaign services. Its core offer is a demand-side platform for mobile and in-app media buying, supported by a proprietary AI engine for impression-level conversion prediction, cookieless targeting, fraud screening and high-viewability delivery. The company also offers a self-service buying product, contextual video targeting, privacy-led age verification for regulated categories, creative production, and campaign planning services. The business serves advertisers, agencies, mobile marketers and in-house media teams rather than consumers. Revenue comes from a hybrid mix of managed campaign execution, platform access and usage-based media fees, plus project or contract work for creative, strategy and bespoke AI-related services. Adello sits between pure software and managed adtech services, with a particular emphasis on mobile, video and privacy-conscious targeting.
Business model & monetisation
Adello uses a hybrid monetisation model. Its self-service product applies a percentage fee on media spend, explicitly stated as a flat 15% charge. Its managed DSP offering likely monetises through media buying margin, campaign management fees or bundled service pricing tied to spend and delivery. Additional revenue comes from project-based or contract-based services including creative production, omnichannel planning and bespoke AI or workflow solutions for enterprise clients.
- Managed DSP campaign execution
- Media buying margin or managed campaign fee tied to spend
- Self-service mobile buying platform
- 15% percentage fee on media spend
- Creative production services
- Project-based service fees
- Omnichannel strategy and campaign planning
- Service fee or retainer
- Privacy and bespoke AI solutions
- Contracted software/service engagements
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Adello
What is Adello?
Adello is a Swiss adtech company that provides mobile programmatic buying, contextual targeting, privacy-focused ad solutions and campaign services for advertisers and agencies.
Who uses Adello?
Its customers are brands, advertisers, agencies, mobile marketers, SMEs using self-serve tools, and regulated-industry businesses needing privacy-first verification or ad gating.
How does Adello make money?
It earns revenue from managed media buying, percentage fees on self-service campaign spend, and service or contract fees for creative, strategy and specialised solutions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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