Addrelevance
Behavioural personalisation software for ads, content and email.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Addrelevance (BV)
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Belgium
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- addrelevance.be
What Addrelevance does
Addrelevance operates a hybrid software-and-services model. It creates value by collecting visitor behavioural signals, converting them into predictive decision-making profiles, and using those profiles to personalise digital touchpoints for higher campaign efficiency and conversion. Customers adopt the platform to improve media and content performance, while consulting services help them operationalise the methodology across retargeting, email and on-site personalisation. The company also signals a potential asset monetisation path through the sale of the platform and its IP.
Category differentiation
Addrelevance is a B2B behavioural personalisation and ad optimisation vendor, not a general-purpose AI model provider or a consumer advertising platform. It sells optimisation software and related consulting rather than operating a media network or publisher property.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Addrelevance is a Belgian private company that provides a behavioural profiling and personalisation platform for digital marketing and advertising. Its software captures on-site visitor behaviour, predicts decision-making profiles using proprietary algorithms, and adapts content, retargeting, email messaging and banner campaigns to improve relevance, click-through rates and conversions. The company serves publishers, brands, e-commerce companies and marketing teams, positioning itself across both adtech and martech workflows. The business generates revenue from SaaS-style platform licensing and from consulting services tied to neuromarketing, campaign optimisation and implementation support. It remains operational, but the company has publicly stated that the platform and its IP rights are for sale, which materially affects its current strategic posture. Financial evidence in the input points to a micro-company profile with limited scale and recent operating losses.
Business model & monetisation
Addrelevance monetises through SaaS-style licensing of its proprietary behavioural personalisation platform and through consulting fees for neuromarketing and campaign optimisation services. The platform revenue is tied to software usage and implementation in publisher, brand and e-commerce environments. Services revenue comes from advisory and optimisation engagements. A further monetisation route is the outright sale of the platform and related IP rights, which the company has explicitly advertised.
- Platform licensing
- Software Subscription
- Neuromarketing and campaign consultancy
- Service Fee
- Potential platform or IP sale
- One-time Sale
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Addrelevance
What is Addrelevance?
Addrelevance is a Belgian B2B adtech and martech company that provides behavioural profiling, personalisation and campaign optimisation software, alongside consultancy services.
Who uses Addrelevance?
Its customers are e-commerce companies, digital publishers, brands, marketing teams, campaign managers and digital strategists seeking better ad, email and content performance.
How does Addrelevance make money?
It makes money through software licensing for its proprietary platform, consulting fees for neuromarketing and optimisation work, and a possible one-off platform or IP sale.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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