ActivePrime
Salesforce CRM data quality and cleansing SaaS provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ActivePrime, Inc.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- United States
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- activeprime.com
What ActivePrime does
ActivePrime operates a vertical B2B SaaS model centred on data quality management for Salesforce CRM deployments. It creates value by helping organisations improve CRM accuracy, remove duplicates, standardise records and maintain cleaner operational data over time, which supports sales execution, marketing workflows, reporting and downstream AI readiness. The business combines recurring software usage with consultative entry-point services that diagnose data issues and help convert prospects into longer-term platform customers.
Category differentiation
ActivePrime is a B2B Salesforce data quality software company, not a general-purpose customer data platform or a foundational AI model provider. It focuses on CRM cleansing, deduplication and assessment rather than broad marketing automation or consumer-facing software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ActivePrime, Inc. is a private B2B software company that sells AI-enabled CRM data quality products and related assessment services. Its core offer is CleanData, a SaaS platform built for Salesforce users that continuously cleans, deduplicates and standardises CRM records, supported by dashboards, approvals and automated workflows. The company also offers CleanData Lite for smaller Salesforce customers and a Data Quality Assessment service that diagnoses CRM data issues and produces remediation plans. The company makes money primarily through recurring software subscriptions and secondarily through paid consulting-style assessment work. Its direct customers are business users and technical operators inside Salesforce environments, including sales operations, marketing operations, CRM administrators and enterprise data teams. Its commercial position is that of a focused point solution for ongoing Salesforce data hygiene rather than a broad horizontal customer data platform.
Business model & monetisation
ActivePrime monetises through recurring SaaS subscriptions for CleanData and CleanData Lite, with packaging aligned to customer scale and ongoing data maintenance needs inside Salesforce environments. It also generates service revenue from Data Quality Assessment engagements, which function both as paid diagnostic work and as a commercial on-ramp into recurring software contracts. The revenue model is therefore a mix of software subscription and service fee income, with subscription revenue as the core engine.
- CleanData enterprise subscriptions
- Software Subscription
- CleanData Lite subscriptions
- Software Subscription
- Data Quality Assessment engagements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Manager - Technical Support(Senior) | Support | Remote (US Time Zone or adjacent) | Reports to: QA | |
| Enterprise Customer Success Manager(Mid-Level) | Customer Success | Remote World-wide | |
| Python Engineer – Remote (DevOps/Internal Tools)(Mid-Level) | Engineering | Remote World-wide | |
| Senior Python & DevOps Engineer(Senior) | Engineering | Remote Americas or Europe (Silicon Valley based company) | |
| Senior QA Engineer for SaaS(Senior) | Engineering | Remote World-wide |
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Questions about ActivePrime
What is ActivePrime?
ActivePrime is a private B2B software company that provides AI-enabled CRM data quality and cleansing products for Salesforce users.
Who uses ActivePrime?
Its customers are businesses using Salesforce, including enterprise CRM teams, sales operations, marketing operations, administrators and SMB teams.
How does ActivePrime make money?
It generates revenue from recurring SaaS subscriptions for its CleanData products and from paid data quality assessment services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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