365 Digital

Truecaller Boosts Global Ad Sales with New Partnerships

Truecaller announced exclusive regional reseller partnerships to accelerate its global direct advertising sales across Africa, MENA, Southeast Asia and India. The company signed three reseller agreements: 365 Digital for South Africa and Kenya; AnyMind Group for Ghana, Nigeria, MENA and Southeast Asia; and Integrated Media Tech for India. Truecaller said the move expands local sales execution and enables brands and agencies to access its first‑party data‑driven mobile advertising solutions in key growth markets. The company reported reaching about 150 million users outside India, a 50% increase since the end of 2023. Fredrik Kjell, Truecaller’s COO, framed the partnerships as part of a plan to strengthen direct sales capabilities and scale a more diversified, resilient advertising business internationally.

Entravision 365 Digital Brings In-Game Advertising to More African Advertisers in Partnership with Anzu - ExchangeWire.com

Entravision 365 Digital became the exclusive partner in Africa for Anzu.io, extending exclusive representation from South Africa to 14 markets across the continent. The arrangement aims to educate advertisers about in-game advertising and enable brands, developers, and players to use Anzu’s platform. CEO Julian Jordaan said the expansion will bring Anzu’s technology to brands across Africa, while Anzu’s Stephanie Lublinski highlighted the opportunity as mobile gaming grows in the region. The Sub-Saharan Africa gaming market is projected to reach USD 741 million by 2023, up 14.5%. Entravision has previously worked with brands including Tinkies, Samsung, Audi, BMW, Heineken, and Telkom to deliver native, non-disruptive in-game ads. Extending the partnership across Africa is expected to help advertisers reach a growing audience and drive positive business impact.