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Lead DevelopmentFACT · 4/5•1 Sept '26•Via Adweek

Meta Pushes Rivals to Adopt Teen Safety Protocols

Meta is aggressively pushing rivals TikTok and YouTube to adopt restrictive platform protocols that Meta itself is forced to implement following a landmark $18 billion settlement with U.S. states over teen safety allegations. The protocols include a two-hour daily time limit for minors on Facebook and Instagram, restricted access during night and school hours, hidden like counts, and bans on certain beauty filters. PR and crisis communications experts view this as a smart but risky tactic to frame the settlement as an industry-wide standard. The move could pressure competitors into similar policy changes, potentially reshaping how all major social platforms engage with teen users and advertisers targeting them.

•Meta agreed to pay approximately $18 billion in a settlement with U.S. state attorneys general over teen safety.
•Meta will implement a strict two-hour time limit for minors on Facebook and Instagram.
•Meta will limit access at night and during school hours, hide like counts, and bar certain beauty filters.

Entities:Meta TikTok YouTube

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