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Lead DevelopmentFACT · 4/5•17 Jul '26•Via onlinemarketing.de

Instagram adds AI Info Label for posts on iOS

Instagram (Meta) is rolling out a new AI Info Label on iOS that surfaces when Meta detects AI was used to create an image or video, or when creators self-identify content as AI-generated. The label appears directly on feed posts and complements an account-level AI Creator Label, which marks creators who regularly use AI tools. Meta previously introduced voluntary AI labeling for Instagram Stories and Facebook posts in May 2024. Instagram says use of these labels does not affect distribution or reach. The rollout is positioned ahead of the EU's AI Act rules (effective August 2026), which introduce mandatory labeling requirements for AI-generated content and deepfakes.

•Instagram is rolling out an AI Info Label for posts on iOS devices.
•The AI Info Label appears on a post when Meta detects AI was used to create the image or video, or when creators label content themselves.
•Instagram also tests an AI Creator Label that marks entire accounts where creators regularly use AI tools.

Entities:Instagram Meta OnlineMarketing.de

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