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Lead DevelopmentFACT · 4/5•31 Jul '26•Via techcrunch

WhatsApp tests 'Offers & Updates' folder for business messages

WhatsApp (owned by Meta) is testing a new “Offers & Updates” folder that will automatically move messages from larger businesses (for example, banks or airlines) out of the main chat timeline after a configurable number of hours (tests up to 24 hours). The feature is being trialed with select partners using the WhatsApp Business Platform; small businesses and individual WhatsApp Business accounts are currently exempt. Users can opt out of the foldered view but cannot control the automatic timing for when messages are moved. Meta says the change aims to reduce inbox clutter as business messaging and paid offerings on WhatsApp grow. The article also notes WhatsApp’s global rollout of AI business agents in June and cites Meta earnings where revenue from WhatsApp paid messaging and subscriptions contributed to other revenue exceeding $1 billion in Q2 2026.

•Meta said other revenue in its family-of-apps segment crossed $1 billion in Q2 2026, driven in part by WhatsApp paid messaging and subscriptions.
•WhatsApp is testing a new “Offers & Updates” folder that automatically moves messages from larger businesses after a set number of hours (testing durations up to 24 hours).
•The feature is being trialed with select partners using the WhatsApp Business Platform; small businesses and individual WhatsApp Business accounts are currently exempt.

Entities:WhatsApp Meta

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