VAUNET Criticizes German Media Policy Implementation
At its annual get-together in Berlin, German private media association VAUNET celebrated but also criticized the political landscape. Chairman Claus Grewenig highlighted a 'grave implementation problem' in digital regulation, noting that 72% of digital ad revenues go to global Big Tech platforms. He criticized new legislative burdens instead of relief for private media, advocated for eased media merger rules, and urged faster implementation of the Digitale-Medien-Staatsvertrag (DMStV). Rhineland-Palatinate State Secretary Torsten Welling, who coordinates the Rundfunkkommission, defended the DMStV draft as a 'media policy masterpiece' aiming to create fair rules and address media concentration in the digital age. The event also saw a debate between Grewenig and Welling on platform regulation versus deregulation of private media.
- •VAUNET forecasts 72% of German digital ad revenues will go to global Big Tech platforms in 2026.
- •Claus Grewenig, VAUNET chairman, criticized new legislative burdens on private media during the get-together.
- •The Digitale-Medien-Staatsvertrag (DMStV) draft is to be presented for public hearing in early October by the Rundfunkkommission.
