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Lead DevelopmentFACT · 4/5•29 Sept '26•Via Digiday

AppLovin Sues Unity Over Data Collection in Ad Quality SDK

AppLovin has filed for a temporary restraining order against Unity in the Superior Court of California, San Francisco, alleging that Unity's Ad Quality SDK improperly collects data from AppLovin's advertising auctions and uses it to train models that compete against AppLovin. The dispute is also heading to JAMS arbitration. AppLovin seeks to prohibit Unity from collecting its 'Protected Data,' which includes ad creatives, user and device info, impression revenue, and auction identifiers. Unity disputes the claims, stating that Ad Quality is a small free product designed to prevent harmful ads and that AppLovin is using litigation to stifle competition. The parties attempted to resolve the matter before filing, but AppLovin rejected Unity's proposed wind-down of Ad Quality's MAX-related collection, citing unresolved issues with previously collected data and other mediation platforms. A hearing is scheduled for September 30.

•AppLovin filed a temporary restraining order request against Unity in the Superior Court of California, San Francisco.
•AppLovin alleges Unity's Ad Quality SDK improperly collects data from AppLovin's ad auctions.
•Dispute is also heading to JAMS arbitration with claims including breach of contract and trade-secret misappropriation.

Entities:AppLovin Unity Google

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