Lead DevelopmentFACT · 4/5••Via AdExchanger
Keller Postman Targets Google with Mass Arbitration
Keller Postman, a plaintiffs' law firm, is running a large mass-arbitration campaign against Google’s advertising business, alleging roughly $218 billion in advertiser overpayments. The firm began filing arbitration demands in April and says it has already submitted thousands of claims and expects the total to reach the tens of thousands. The article describes mass arbitration as thousands of coordinated individual arbitration demands (distinct from class actions) and notes the firm's prior campaign against Amazon (more than 75,000 arbitration demands over Alexa). It also references two separate federal judges finding Google guilty of antitrust violations related to search/search advertising and publisher ad server/ad exchange markets.
- •Keller Postman began filing arbitration demands against Google in April alleging roughly $218 billion in advertiser overpayments.
- •Keller Postman says it has filed thousands of arbitration demands on behalf of Google advertisers and expects the total to reach the tens of thousands.
- •Keller Postman previously filed more than 75,000 arbitration demands against Amazon over Alexa allegedly recording private conversations without consent.