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Lead DevelopmentFACT · 4/5•16 Jul '26•Via onlinemarketing.de

X launches Mentions Boost for organic mentions

X has introduced 'Mentions Boost', a paid feature that lets brands and accounts convert organic mentions by other users into promoted ads. The feature is offered to Premium Business subscribers and includes a dedicated boost button on posts to set budget and duration and see estimated reach. X positions the posts as clearly labeled ads; payments go entirely to X and not to the creators who were mentioned. The article compares the move to LinkedIn's boost options (available for companies since 2021 and expanded to creators in 2025) and notes example pricing/estimates: a $2,000 boost can yield an estimated daily reach of two to three million. The publisher also highlights platform transparency and embedded consent tooling on the page.

•X introduced a new advertising feature called 'Mentions Boost' to turn organic mentions into ads.
•Mentions Boost is available to Premium Business subscribers (full access cited at €1,130.50/month; base access cited at $200/month, region-dependent).
•A cited example: a $2,000 payment for a boost could generate an estimated daily reach of two to three million users.

Entities:X LinkedIn Usercentrics

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