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Lead DevelopmentFACT · 4/5•25 Sept '26•Via Digiday

YouTube Unveils AI Agents, Gamification, and Editing Tools

At the Made On YouTube event on Sept. 23, YouTube announced a suite of new AI-driven features and tools aimed at retaining creators and their ad revenue amid rising competition from TikTok, Twitch, and Instagram. Key announcements included AI agents built on Gemini for custom feeds and 'Ask YouTube' conversational search with shopping links, live auto-dubbing, 'Live showdowns' gamification, and new A/B testing tools for videos. YouTube also expanded its affiliate program and added the ability to build pitch decks in Studio. These tools are designed to enhance discovery, monetization, and creator productivity, reinforcing YouTube's position as a lucrative platform for creators.

•YouTube introduced AI agents built on a custom Gemini model for custom feeds and 'Ask YouTube' search.
•New live streaming tools include auto-dubbing, 'Live showdowns' with fan meters, and a future dedicated live tab.
•YouTube launched a video A/B testing tool allowing creators to test three versions before publishing.

Entities:YouTube TikTok Twitch Instagram Google

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