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Lead DevelopmentFACT · 4/5•29 Jul '26•Via Horizont

German media regulators to oversee AI in media and advertising

Thorsten Schmiege, chairman of the Directors' Conference of the State Media Authorities (DLM), told HORIZONT in an interview that the German federal government plans to place supervision of AI systems used for journalistic and advertising purposes with the Landesmedienanstalten. Schmiege discusses the control and oversight of AI systems in media and advertising. The article is an interview published by HORIZONT on 2026-07-29 and reports the DLM's role in forthcoming regulatory responsibilities over AI in the media sector.

•Thorsten Schmiege is chairman of the Directors' Conference of the State Media Authorities (DLM).
•The German federal government plans to assign oversight of AI systems for journalistic and advertising purposes to the Landesmedienanstalten.
•Thorsten Schmiege discussed control of AI systems in media and advertising in an interview with HORIZONT.

Entities:HORIZONT dfv Mediengruppe die medienanstalten

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