Best Buy to launch on TikTok Shop
Best Buy will launch on TikTok Shop in late October, offering nearly 10,000 products from brands like Microsoft, Dyson, Bose, and Oura. Customers can purchase directly within the app, with orders fulfilled by Best Buy and returns accepted in stores. The retailer's content creators and advertisers can use shoppable content and affiliate links to track engagement and sales. This move is part of Best Buy's transformation into a retail media and technology company, leveraging social commerce to reach consumers at the point of discovery and gather data. The launch follows similar moves by Ulta Beauty and Sephora, and comes as TikTok Shop's sales are projected to exceed $20 billion this year and $30 billion by 2028.
- •Best Buy will launch on TikTok Shop in late October 2026.
- •The retailer will offer nearly 10,000 products from brands including Microsoft, Dyson, Bose, and Oura.
- •Orders will be fulfilled by Best Buy, and returns can be made in stores or by mail.
