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Lead DevelopmentFACT · 4/5•30 Sept '26•Via PocketGamer.biz

EU Consumer Watchdogs Probe Game Firms Over Virtual Currency

The European Consumer Protection Cooperation (CPC) Network has initiated coordinated actions against ten major game companies, including Activision Blizzard, King, Supercell, and Mojang, over potential non-compliance with its 'Key Principles' on in-game virtual currencies. The CPC is investigating games like Candy Crush Saga, Minecraft, and Clash of Clans for practices that may hide real costs of microtransactions and target vulnerable consumers, particularly children. Following last year's guidelines and extensive talks, the CPC claims many companies have not made substantive changes. The investigation could lead to enforcement measures under EU consumer law, though the principles are not legally binding. The case may set a precedent influencing the upcoming Digital Fairness Act.

•The European CPC Network has initiated coordinated actions against ten game companies, including Activision Blizzard, King, Supercell, and Mojang.
•The companies are being investigated for compliance with 'Key Principles' on in-game virtual currencies, which require transparent pricing and protecting children.
•Games under assessment include Candy Crush Saga, Minecraft, Clash of Clans, Valorant, and Diablo Immortal.

Entities:Activision Blizzard King Supercell Ubisoft Minecraft

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FACT · 4/530 Sept '26· Via Retail-News

EU cracks down on video game virtual currencies

The EU's Consumer Protection Cooperation (CPC) network has initiated coordinated actions against nine video game companies over virtual in-game currencies. The investigation focuses on price transparency, withdrawal rights, purchase mechanisms, and protection of young or vulnerable players. The CPC network had previously issued guidelines in 2025 for transparency and fairness in virtual currencies, but after a dialogue with the industry that yielded insufficient results, a market review led to these actions. A separate measure targets Activision Blizzard UK Limited regarding Diablo Immortal and Call of Duty Mobile. The EU aims to pressure business models relying on virtual currencies and microtransactions, not to ban them, but to ensure compliance with EU consumer law. Key issues include clear price information, explanations of the 14-day withdrawal right, and better protection for minors.

•EU CPC network targets nine video game companies over virtual currencies
•Investigations cover titles like Candy Crush Saga, Minecraft, Valorant, Clash of Clans, Forge of Empires, For Honor, Hunt: Showdown 1896
•Separate action against Activision Blizzard UK Limited over Diablo Immortal and Call of Duty Mobile

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