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Lead DevelopmentFACT · 4/5•29 Sept '26•Via AdExchanger

Amazon Ads Unveils Agentic DSP, Conversational Ad Formats

At the unBoxed event in San Francisco, Amazon announced a major ad tech overhaul. The Amazon DSP is being transformed into a default agentic chatbot experience, and the console is rebranded as 'Amazon Ads Agent'. New ad formats include 'Branded Conversations', an in-chatbot unit allowing multi-turn shopping conversations guided by brand inputs, and 'Request Reviews for Sponsored Ads', which prompts buyers to leave reviews for products with fewer than 1,000 reviews. Advertisers can guide AI recommendations via 'Conversational Briefs', but cannot cherry-pick reviews. The moves signal Amazon's aggressive push into agentic advertising and conversational commerce.

•Amazon rebrands its Ads console to 'Amazon Ads Agent'.
•Amazon DSP becomes a default agentic chatbot experience.
•New ad format 'Branded Conversations' enables multi-turn shopping conversations.

Entities:Amazon Ads Amazon

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