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Lead DevelopmentFACT · 4/5•5 Oct '26•Via Adweek

TikTok Adds AI Shopping Assistant and Direct Brand Checkout

TikTok announced the rollout of a new AI shopping assistant and a checkout feature that allows users to purchase directly from brands within the app, separate from TikTok Shop. These features, now beginning to roll out in the U.S., are built in partnership with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe. The goal, according to David Kaufman, TikTok's global head of monetization and product partnerships, is to move users from discovery to action, leveraging AI to enhance the shopping journey. The announcement was made on Monday and represents a significant step in TikTok's e-commerce integration.

•TikTok is rolling out an AI shopping assistant in the U.S.
•TikTok introduces a new checkout feature for direct brand purchases, separate from TikTok Shop.
•The features are built in partnership with Salesforce, Shopify, Shoplazza, and Stripe.

Entities:TikTok Salesforce Shopify Stripe

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