Observed Signal · Sep 8, 2026 · Client Win · Source: Meedia · Impact: 2/5 · Sentiment: Positive
zebra group wins Haema's creative and media account
The German agency group zebra group has won the creative and media planning account for Haema, Germany's largest private blood and plasma donation service. Following a pitch, zebra will handle the new donor campaign launching in September, with a three-year contract. For the first time, zebra will manage both campaign development and media planning/execution for a new client. The campaign addresses the intention-action gap in blood donation, using a two-phase approach: mirroring excuses ('I am a not-today blood donor') then prompting action. Media channels include cinema, DOOH, audio, Meta, YouTube, and Google Search, with location-based CTAs leading to a new landing page. Haema operates 40 donation centers nationwide and collects over one million donations annually.
A mid-sized agency wins a new client account, notable for the healthcare sector but not industry-shifting.
Track Real-Time Agency / Media Planning Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- zebra group wins creative and media planning contract for Haema after a pitch.
- The contract is for three years and includes the upcoming new donor campaign starting in September.
- For the first time, zebra group will handle both full campaign development and media planning/execution for a new client.
- Haema is Germany's largest private blood and plasma donation service, operating 40 centers and collecting over one million donations annually.
- The campaign will use channels including cinema, DOOH, audio, Meta, YouTube, and Google Search, with location-based CTAs to a new landing page.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Huth+Wenzel wins Stada's Elotrans Reload account
Frankfurt-based agency Huth+Wenzel has won the creative account for Stada's Elotrans Reload. The first joint campaign is running immediately through mid-October across social media, Connected TV, linear TV (channels like RTL Zwei), digital out-of-home and ambient placements. The account move ends the prior cooperation with Schmittgall Health, which had handled the brand since the product launch in 2023. The campaign centers on a humorous fictional character named "Stefan" and the agency says it used artificial intelligence as a creative tool to develop Out-of-Home motifs. Claudia Rodrigues (Brand Manager at Stada) and Andreas Liehr (Huth+Wenzel managing director) are quoted on the campaign approach.
Omnicom Agencies Win Media Accounts of Germany's Largest Insurers
After a public tender, Omnicom's PHD has won the media account of Techniker Krankenkasse (TK), unseating long-term incumbent pilot. Earlier, Omnicom's OMD secured the AOK-Bundesverband account. With these wins, the Omnicom Media division now oversees the media accounts of Germany's two largest health insurers (TK ~12.4 million insured; AOK-Bundesverband ~27 million insured). The article also notes internal reorganizations within Omnicom Media following an Interpublic takeover, including the dissolution of Annalect and Kinesso and plans to merge Hearts & Science with Mediahub.
Havas Retains Hermes Arzneimittel Media Account
Havas Media’s Frankfurt office has been confirmed as Hermes Arzneimittel’s media agency after winning a multi-stage pitch. From 2027 the agency will take responsibility for the full media budget — including digital activities — in an assignment valued in the mid single-digit million euro range. Havas, which has served Hermes since 2013, will assume additional brand duties that, together with digital responsibilities, will double the media volume it manages for the client. Hermes’ brands cited include Antibrumm (Anti Brumm), Compeed (blister plasters), Algorvir (algovir), Biolectra Magnesium, Betaisodona and doc. The win was reported by Horizont on 17 August 2026.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.