Observed Signal · Aug 1, 2026 · Audience Measurement Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral

ZDF Crime Repeats Beat ARD Premiere; 'heute-show' Quiz Lags

Executive Signal Summary

DWDL reports German TV audience figures for July 31, 2026: ZDF led primetime driven by crime repeat broadcasts while Das Erste premiered the film 'Servus Eddie - Spätes Glück'. Das Erste's film reached 2.93 million viewers (16.8% market share overall; 4.9% among 14–49). ZDF's repeat of 'Die Chefin' drew 3.9 million viewers (22.6%). The 60-minute 'heute-show extra - Das Quiz' attracted 1.25 million viewers (10.2% overall) but performed better with 14–49s (11.5%). Late-evening entertainment 'Song Trip' with Yvonne Catterfeld had weak reach (330,000; 3.9%). Top channel market shares that day were ZDF 15.9%, Das Erste 11.1%, RTL 7.5%, Sat.1 5.3% and VOX 3.9%. Data source: AGF Videoforschung (AGF SCOPE).

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Daily TV audience metrics showing program- and channel-level reach and demographic splits; useful for media planners and broadcasters but not an industry-shifting development.

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Key Takeaways & Evidence Grounding

  • ZDF repeat of 'Die Chefin' reached 3.90 million viewers and a 22.6% market share (all viewers).
  • Das Erste premiered the film 'Servus Eddie - Spätes Glück' with 2.93 million viewers and a 16.8% market share (all viewers); 4.9% among 14–49.
  • 'heute-show extra - Das Quiz' (60 minutes) had 1.25 million viewers and a 10.2% market share (all viewers); 11.5% among 14–49.
  • 'SOKO Leipzig' had 3.42 million viewers and a 19.6% market share (all viewers).
  • Top five channel market shares (31.07.2026): ZDF 15.9%, Das Erste 11.1%, RTL 7.5%, Sat.1 5.3%, VOX 3.9%.

Connected Companies & Entities

9 Entities mapped

“In primetime the leader was not Das Erste but ZDF, even though only crime repeats aired there....”

“Das Erste showed the film premiere 'Servus Eddie - Spätes Glück' on Friday evening....”

“Top five channel market shares (all viewers) included Sat.1 at 5.3%....”

“Top five channel market shares (all viewers) included VOX at 3.9%....”

“Top five channel market shares (all viewers) included RTL at 7.5%....”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: Aug 1, 2026
Original Coverage Title: “ZDF-Krimis vor ARD-Premiere, "heute-show"-Quiz hat Luft nach oben - DWDL.de”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

TV (linear)Jun 20, 2026

ZDF Strong with Crime Dramas and ZDF Magazin Replay

DWDL reports that ZDF was the second-most-watched broadcaster on Friday (daily market share 14.0%), performing well against FIFA World Cup coverage thanks to crime-series programming and a repeat of ZDF Magazin Royale. AGF Videoforschung data show an old episode of Der Alte reached 3.93 million viewers (21.3% market share), while two SOKO Leipzig episodes drew 2.21 million (11.1%) and 1.99 million (11.0%). A replay of ZDF Magazin Royale after 23:15 had 700,000 viewers (6.4% overall) but performed better in the 14–49 demo (7.4%, ~190,000 viewers), giving ZDF the highest reach among broadcasters except Das Erste after 20:15 in that age group. Commercial broadcasters mainly aired repeats with weaker ratings; RTL’s Die ultimative Chartshow and Vox’s Goodbye Deutschland reached 4.6% and 4.5% in the core demo, while ProSieben’s Free-TV premiere Transformers One scored 1.7%. Data source: AGF SCOPE (preliminary, weighted).

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TV (linear)Aug 5, 2026

Old RTL Crime Repeat Nears Two Million Viewers

A repeat of RTL's crime show "Behringer und die Toten" drew 1.90 million viewers on August 4, 2026, giving RTL a 10.9% primetime market share and placing it ahead of ZDF in total reach. The episode performed less strongly in younger demos (7.7% for ages 14–59; 4.9% for 14–49). ZDF's primetime offerings underperformed in total reach ("Besseresser Challenge" ~1.0 million; 5.7% share), but a later ZDF "Frontal" documentary on the Deutsche Bahn lifted younger-audience numbers (1.62 million total, 9.1% overall; 390,000 viewers 14–49, 14.8% in that demo). The evening's highest single reach was ARD's "Die Kanzlei" (2.74 million) while ZDF's "heute journal" reached 2.48 million. Data source: AGF SCOPE / AGF Videoforschung.

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TV (linear)Aug 22, 2026

Old ARD Crime Drama Beats DFB-Pokal Ratings

Germany's primetime ratings featured two contrasting evenings. On Friday, 21 August 2026, Das Erste's repeat of 'Der Zürich-Krimi' won with 3.96 million viewers and a 20.9% share, beating ZDF's DFB-Pokal broadcast (2.64 million, 14.5%). The Tagesschau was the night's top program at 4.77 million (26.4%), and Das Erste led the daily market share with 12.8%. On a Tuesday, ZDF's 'Friesland' rerun edged out Das Erste's DFB-Pokal match (Osnabrück vs. Bayern) with 4.66 million (22.2%) to 4.40 million (22.0%), but the football dominated 14- to 49-year-olds with a 27.2% share versus 4.3% for 'Friesland'. ARD's 'Die Derbys' drew just 810,000 viewers, and ZDF's 'Die Lebensretter von Murnau' set a series low of 1.52 million. All data from AGF Videoforschung.

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