Observed Signal · Jul 3, 2026 · Brand Refresh · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Züriwerk unveils inclusive rebrand with Evoq
Züriwerk (Stiftung Züriwerk) has refreshed its brand identity, adopting the claim “ändern was behindert” and replacing its previous blue-and-white look with a new magenta-led visual system. The redesign was developed through a participatory process involving more than 100 employees, residents, specialists, executive management and board members. The new mark is based on an Ü with three dots; a new accessibility-focused typeface, “Zueriwerk Sans,” was created with TypoType. Agency Evoq designed and internally programmed the new website, integrating the job search (without distinguishing between professionals and staff), shop system, donation tool, newsletter and HR platform. The redesign emphasises supported communication (multimodal communication) and easy language pages for core content.
Agency-led corporate rebrand and website relaunch for a foundation; relevant to brand design and web development but limited impact on the broader AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- Stiftung Züriwerk refreshed its brand identity and introduced the claim “ändern was behindert”.
- The redesign process involved over 100 employees, residents, specialists, executive management and board members.
- Evoq designed and internally programmed Züriwerk’s new website and integrated jobs, shop, donation tool, newsletter and HR platform.
- The primary brand colour was changed from blue to magenta and a new logo based on an Ü with three dots was introduced.
- A new accessibility-focused typeface, “Zueriwerk Sans,” was developed together with TypoType.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Evoq Rebrands Ernst Göhner Stiftung
Ernst Göhner Stiftung, a major Swiss grant-making foundation based in Zug, unveiled a new visual identity, multilingual accessible website, a digital brand style guide and a new reports/publication system. The Zurich branding and design agency Evoq Communications developed the identity, which foregrounds the shortened mark “EGS”, combines a serif display logotype with the grotesque typeface Piz Grotesk, and uses a petrol green primary colour with violet and ochre accents. The project includes documentary-style photography, bespoke infographics, and an automated layout solution for the foundation’s accountability report drawing on data from over 2,000 funded projects. Evoq also delivered the technical implementation (including programming) and the editorial/design system for publications.
SwissHoldings gets new brand identity from Studio Thom Pfister
SwissHoldings, a Swiss business association, unveiled a new visual identity and website, designed and developed by Bern-based agency Studio Thom Pfister. The core of the redesign is a new wordmark combining the initials 'S' and 'H', with the reduced 'H' subtly referencing the Swiss cross to evoke a connection to Switzerland through typography rather than illustration. The entire design system, including modular layouts, is derived from the geometry of the mark. New imagery featuring transparent glass objects symbolizes themes such as law, dialogue, growth, networking, and responsibility, complemented by photographs from business, politics, and society. The new website features a clear information architecture and a members-only area.
Swiss Post launches redesigned careers site
Swiss Post (Schweizerische Post) launched a newly redesigned careers website conceived and executed by Basel-based agency Suan Branding. The platform went live on April 2 after a roughly one-year project covering strategy, UX/UI design, content and candidate experience. Key changes include a new 'Arbeitswelten' section outlining job fields, restructured digital job listings, a bespoke illustration concept built on the corporate design, and the employer message 'Mit dir' placed at the centre. Suan Branding handled strategic positioning, UX/UI, and all copywriting for the candidate experience. Credits list responsible contacts at both Swiss Post and Suan Branding.
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