Observed Signal · Mar 13, 2026 · Product Launch · Source: Adzine · Impact: 2/5 · Sentiment: Positive
YOC Expands AdTech with Connected TV Integration
YOC, a Berlin-based adtech company active since 2001, has integrated Connected TV (CTV) into its monetization and campaign-management technology. CTV inventory is available as a standalone booking option and as part of YOC’s “Universal Video Solution,” with campaign control via the company’s VIS.X platform. The platform is intended to orchestrate creative delivery, premium placement selection and audience targeting across screens and optimize toward campaign goals. YOC said it will serve CTV campaigns through global device platforms (e.g., LG, Samsung, Android TV, TCL, Titan OS) and via local and international channels and apps such as Waipu.tv, Rakuten, Gofeminin and Spiegel TV. The company also introduced a new large-format animated CTV ad format and said initial international campaigns are already running using first-party and geo-based targeting.
Expands programmatic video inventory and cross-screen orchestration capabilities for advertisers and publishers, but is a vendor-level product update rather than an industry-wide platform or policy change.
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Key Takeaways & Evidence Grounding
- YOC has integrated Connected TV (CTV) into its advertising technology offerings.
- CTV is offered both as a standalone booking and as part of YOC’s “Universal Video Solution,” managed via the VIS.X platform.
- YOC serves CTV inventory across device platforms including LG, Samsung, Android TV, TCL and Titan OS and via channels/apps like Waipu.tv, Rakuten, Gofeminin and Spiegel TV.
- YOC introduced a new large-format, animated ad format for Connected TV environments.
- YOC uses first-party data and geo-based segments for CTV targeting and reports initial international campaigns are already running.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ogury Brings Persona-Based Targeting to CTV
Ogury has extended its persona-based advertising solution to Connected TV (CTV), allowing advertisers to activate the same audience Personas across mobile, desktop and CTV as part of a multi-channel strategy. The CTV extension of Ogury’s “Persona Intelligence” model combines over ten years of in-app advertising experience with a data model that fuses zero‑party survey data, contextual signals and purchase-insight signals (including Mastercard data). The solution supports measurement and attention partners such as Happydemics, Lumen and xpln.ai, and is available via managed service or programmatic routes. Ogury positions the CTV launch as a way for brands and agencies to run consistent audience strategies across screens and improve brand metrics; eMarketer projections cited show German CTV ad spend rising from $760M (2025) to $1.3B (2029).
Ogury Launches Person-Based Advertising for Connected TV
Ogury announced the availability of its person-based advertising solution for Connected TV (CTV), enabling advertisers to activate the same audience cohorts across mobile, desktop and CTV as part of unified multichannel brand strategies. The capability extends Ogury’s Persona Intelligence — cohorts built from zero‑party survey data combined with contextual signals and Mastercard-powered payment insights — to CTV, aiming to deliver more consistent audience targeting beyond simple demographic or content-genre segmentation. Measurement options include brand-lift studies via Happydemics and attention metrics via partners such as Lumen and xpln.ai. The solution supports live and programmatic activation. Ogury framed the launch as a response to audience fragmentation and cited eMarketer CTV ad-spend forecasts for Spain to contextualize market growth.
Ogury Launches Persona-Based Targeting for Connected TV
Ogury has launched an international persona-based targeting solution for Connected TV (CTV), extending its Persona Intelligence technology beyond in-app environments to enable consistent audience activation across mobile, desktop and TV. The offering uses a multidimensional data model that combines zero-party survey data with contextual signals and payment insights from Mastercard to define anonymized personas by attributes, interests and purchase intent. Campaign measurement relies on third-party validators: Happydemics for brand metric studies and Lumen and xpln.ai for attention measurement. The CTV capability is available via private deals and programmatic channels. Ogury positions the feature as a way to maintain cross-screen audience coherence and improve brand consideration, memory and preference as viewing fragments across devices. The announcement cites Statista estimates for growth in French CTV ad spend through 2030.
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