YOC

YOC operates a B2B adtech model centred on proprietary supply-side infrastructure. It aggregates premium publisher inventory, provides ad serving and identity-enabled optimisation through VIS.X, and connects this supply with advertiser and agency demand for programmatic and direct campaigns. Value is created by improving publisher monetisation, offering differentiated high-impact formats to buyers, and layering creative services around campaign execution.

YOC AG is a German advertising technology company focused on premium digital advertising for advertisers, agencies and publishers. Its core product is the proprietary VIS.X platform, which combines supply-side platform functionality with an integrated ad server and identity capabilities to deliver, optimise and monetise high-impact digital ad formats across web and in-app inventory. The company also operates a publisher monetisation programme and an in-house creative production unit.

YOC makes money primarily by taking fees or margins on advertising spend transacted through its platform and publisher supply, alongside premium pricing for proprietary ad formats and creative services. Its customer base is B2B: brands and media agencies buy campaign delivery and premium formats, while digital publishers and media owners use YOC to monetise inventory and access demand.