YOC

Dario Piccinno named CEO and Partner at Publica4

Publica4 AG appointed Dario Piccinno as CEO and partner effective 1 July 2026. Piccinno brings more than 20 years' experience in the Swiss digital advertising market, including twelve years focused on High Impact Advertising. Publica4, founded in 2012 and converted from a GmbH to an AG last year, positions itself as a specialised technology and production partner for High Impact Advertising with its own platform and integrations to Swiss premium publishers. Piccinno previously founded The Industry AG (later acquired by YOC), built YOC’s Swiss operations and most recently served as Commercial Director (Yaleo) at Audienzz. Oliver Anderegg, founder and chairman of Publica4, commented on the transition from competitor to partner and endorsed Piccinno's plans to grow the company's quality and client service offering.

YOC Switzerland Strengthens Sales Team

AdTech company YOC Switzerland announced two hires for its Swiss sales team: Natasha Schneider and Samira Nouri. Schneider brings long-standing experience in Swiss media and advertising sales and will focus on developing existing client relationships and acquiring new business partners. Samira Nouri returns to the industry after roughly a two-year career break and starts as Senior Sales Manager; she previously held senior positions in digital ad sales. The announcement was published on persoenlich.com on 2026-06-24.

YOC AG Reports 6% Revenue Growth to EUR 37.1 Million in Fiscal Year 2025, but EBITDA and Net Income Decline

YOC AG reported FY2025 revenue of EUR 37.1 million (up 6% from EUR 35.0M), with EBITDA of EUR 2.4M (down from EUR 5.2M) and net income of EUR -0.4M (vs EUR 3.7M). Gross margin declined to 42% from 47%. Operating cash flow stable at EUR 3.8M.