YOC
Premium digital advertising platform for publishers, agencies and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- YOC AG
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- Greifswalder Str. 212 10405 Berlin
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- YOC
- Official website
- yoc.com
What YOC does
YOC operates a B2B adtech model centred on proprietary supply-side infrastructure. It aggregates premium publisher inventory, provides ad serving and identity-enabled optimisation through VIS.X, and connects this supply with advertiser and agency demand for programmatic and direct campaigns. Value is created by improving publisher monetisation, offering differentiated high-impact formats to buyers, and layering creative services around campaign execution.
Category differentiation
YOC is a listed German adtech company and not merely a creative agency or a single ad format product. It differs from broad DSPs by focusing on publisher monetisation, premium high-impact formats and supply-side infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
YOC AG is a German advertising technology company focused on premium digital advertising for advertisers, agencies and publishers. Its core product is the proprietary VIS.X platform, which combines supply-side platform functionality with an integrated ad server and identity capabilities to deliver, optimise and monetise high-impact digital ad formats across web and in-app inventory. The company also operates a publisher monetisation programme and an in-house creative production unit. YOC makes money primarily by taking fees or margins on advertising spend transacted through its platform and publisher supply, alongside premium pricing for proprietary ad formats and creative services. Its customer base is B2B: brands and media agencies buy campaign delivery and premium formats, while digital publishers and media owners use YOC to monetise inventory and access demand.
Company news briefing
Briefing updated:
YOC AG continues to scale its proprietary VIS.X platform, leveraging high-impact formats and AI-powered optimisation to drive international expansion and offset a stagnant domestic German market. Demonstrating resilience in a challenging environment, management expects increased profitability throughout the remainder of 2026. This operational focus is further supported by recent sales team expansions in its Swiss division, reinforcing the company's commitment to user experience and attention metrics as primary growth drivers.
Business model & monetisation
The company primarily monetises through media transaction revenue linked to programmatic advertising and direct media sales on its VIS.X platform, typically via platform fees or media margins on spend and inventory monetisation. It also earns premium CPM-based revenue from proprietary high-impact ad formats and supplementary service revenue from YOC Studio creative production. Its product mix indicates a hybrid of software-enabled ad monetisation and managed campaign services rather than pure SaaS licensing.
- Programmatic and direct media transaction revenue through VIS.X
- Percentage Take-Rate
- Premium proprietary ad formats
- Media Arbitrage
- Publisher inventory monetisation
- Media Arbitrage
- Creative production via in-house studio
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
YOC AG
IAB vendor record: 154
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 431 · yoc.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Four Misconceptions About Connected TV Debunked
Connected TV · Recorded impact score: 2/5
As Connected TV (CTV) solidifies its place in media planning, industry voices warn against treating it merely as 'digital linear TV.' The article highlights four common misconceptions: CTV is not just linear TV online, reach is not the only important metric, CTV is not only for big budgets, and CTV does not only reach a young streaming generation. The piece emphasizes CTV's strength in cross-device synergies, the importance of attention and brand lift measurement, the accessibility of programmatic buying for smaller budgets, and the broad demographic adoption of CTV. By integrating CTV into a holistic screen strategy, advertisers can build reach, control contacts, and amplify campaign impact across multiple touchpoints.
- In H2 2025, 50% of all premium video ad views in Europe were on CTV, according to the 2026 Advanced Television report.
- The article argues CTV should be part of a cross-device strategy, not isolated as a channel.
YOC AG Demonstrates Resilience in a Challenging Market Environment and Expects Increased Profitability Throughout the Remainder of 2026
Recorded impact score: 4/5
YOC AG announces resilience in a challenging market and expects increased profitability for the remainder of 2026.
Investor Presentation Released: YOC
financials · Recorded impact score: 4/5
AI parsed presentation narrative: YOC AG is leveraging its proprietary VIS.X platform to transform the digital advertising market through 'high-impact' formats that prioritize user experience and attention metrics. Management's central thesis focuses on international expansion and AI-driven optimization to offset a currently stagnant domestic German market and drive significant growth in the second half of 2026. Key tailwinds mentioned: Structural Growth in Digital Advertising, AI-Powered Optimization.
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Questions about YOC
What is YOC?
YOC is a German adtech company that operates a premium digital advertising platform for publishers, advertisers and agencies.
Who uses YOC?
Its direct customers are advertisers, media agencies, programmatic buyers, digital publishers and media owners.
How does YOC make money?
It earns revenue from advertising spend flowing through its platform and publisher inventory, premium ad format pricing, and creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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