YOC

The company operates a media and technology-driven business model centred on a proprietary programmatic and direct trading platform for high-impact digital advertising formats. It aggregates premium publisher inventory (web, in-app, and CTV) via integrations and an SDK, packages that inventory into standardised display and video products, and sells campaigns to advertisers, agencies and connected demand platforms. Value is created by offering high-visibility formats, AI-based optimisation, multi-screen delivery, and simplified buying via programmatic deals or direct bookings.

Economically, the firm captures value through a combination of media margin and revenue share: it buys or accesses publisher inventory at a supply price and sells it on to advertisers at a higher effective price, retaining the spread, and/or takes a negotiated share of media spend delivered via its platform. Additional value is created through packaged offerings (universal display/video solutions and multi-format takeovers) and managed campaign and creative services that improve campaign performance and justify premium pricing.

YOC AG is a Germany-based, publicly listed advertising technology company focused on high-impact digital display and video formats across mobile, desktop and connected TV. It operates a proprietary programmatic and direct trading platform that connects brand advertisers and media agencies with premium publisher inventory, using AI-driven optimisation and an SDK for in-app and multi-screen delivery.

The company generates revenue by selling advertising campaigns and packaged solutions that run across its publisher network, earning margins and/or revenue shares on media spend. Its direct customers are brand advertisers, media agencies and demand-side platforms buying display and video inventory, while publishers integrate its technology to monetise their inventory on a revenue-share basis. Recent acquisitions, such as Nostemedia Oy in Finland, support regional expansion and additional premium supply for its platform.