Observed Signal · Feb 26, 2026 · Product Launch · Source: techcrunch · Impact: 2/5 · Sentiment: Positive
X Simplifies Ad Creation with New Format Support
X has expanded aspect ratio support for image and video ads to let advertisers reuse creatives they built for other social platforms without reformatting. Advertisers can now upload existing assets to X Ads Manager via Media Studio or the Campaign Form. Newly supported aspect ratios announced include 4:5 (1440 × 1800) and 2:3 (1080 × 1620); X already accepted 1:1, 16:9, 9:16 and 1.91:1 formats. The feature is presented as a way to reduce creative production friction, speed testing, and improve brand consistency. The announcement comes after years of ad-revenue decline since Elon Musk’s acquisition (when the service was known as Twitter); ad sales improved under former CEO Linda Yaccarino but 2025 revenues remained below pre-acquisition levels. xAI — which acquired X last year — positioned the change as part of efforts to support advertisers on the platform.
Feature reduces creative production friction and lowers the barrier for advertisers to run campaigns on X, which could incrementally boost ad spend and improve platform monetization amid ongoing recovery from post-acquisition revenue declines.
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Key Takeaways & Evidence Grounding
- X launched expanded aspect ratio support for both image and video ads to enable reuse of creatives from other platforms.
- Newly supported aspect ratios include 4:5 (1440 × 1800 pixels) and 2:3 (1080 × 1620 pixels).
- Advertisers can upload assets to X Ads Manager via Media Studio or the Campaign Form.
- X already supported 1:1 (1080 × 1080), 16:9 (1920 × 1080), 9:16 (1080 × 1920) and 1.91:1 (2064 × 1080) formats.
- xAI acquired X last year; Monique Pintarelli (head of global advertising at xAI) commented on the change.
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